284-SYNCPodcast_Jenny&Erinpt2

[00:00:00] Erin Trier:

[00:00:58] Jenny Swisher: Welcome friends to this episode of the Sync Your Life podcast. Today, I’m sharing with you the part two of my interview with Aaron Trier. Last week, you got to hear my story, my journey in direct sales. And this week I’m turning the tables and asking the questions of Aaron. Now there’ve been some developments since the release of our last podcast, especially with our former company that we were part of.

[00:01:18] Jenny Swisher: So we really do just get honest and vulnerable and truthful in this interview. So it’s very candid. It’s very real. And I hope you hear our hearts. So without further ado, here we go. Let’s listen to Aaron.

[00:01:30] Erin Trier: Thank you guys so much for taking the time to tune in to our last episode.

[00:01:34] Erin Trier: We are back for part two of Jenny and I’s conversation where we just kind of unpack a little more around our personal journeys. And Really this idea of getting back into direct sales and what that has felt like for each of us. So today, Jenny’s going to kind of lead the charge and direct the conversation a little bit more towards me so I can share a little more of my perspective.

[00:01:55] Jenny Swisher: Yeah, I’m excited for this. Cause I think, you know, first of all, thank you for asking me to share my experience. Last week, it’s been something that I’ve hesitated to talk about. I don’t go, I don’t go live on my social media. I don’t announce, I’m not the type of person to go slam what I did previously or anything like that.

[00:02:09] Jenny Swisher: Um, and so to be able to have an open and honest and transparent conversation about why I made the decisions that I’ve made and, and all that is, is really valuable. So thank you for, for asking me to do it and kind of pushing me a little bit to put it out into the universe. I’m excited though to kind of turn the tables with you though and ask you the same questions because truth be told when, when I made this transition, you know, you were sort of a confidant for me when I came to you and said, Hey, this is something that I’m thinking about.

[00:02:34] Jenny Swisher: Like, do you think it makes sense for me? Like, what are your thoughts? And then later, you know, months later when I said, how about you? Like, is this something you’ve ever considered? I know that in the beginning you had some major hesitations as well. So let’s sort of start there with When this idea came to you to leave what you had known and to do something different, what were your initial reactions and thoughts?

[00:02:54] Erin Trier: My initial reactions and thoughts, that’s such a good question. So just to kind of back it up, I worked in the same business model as Jenny for almost nine years. And that was really where my passion for wellness started. I had no real dream of being a health and wellness coach. That wasn’t even my background.

[00:03:12] Erin Trier: Like I studied social work and psychology and really envisioned myself working as a school social worker, helping kids in the school setting. And that was really what I was focused on for so long. So to move and pivot all the way into the wellness space was really a God thing that was put on my heart at a time when I desperately personally needed hope and a place for purpose and an outlet and quite honestly, and simplified way to take care of my health.

[00:03:41] Erin Trier: And so that was really the beginning. with getting into health and wellness, getting into the health and wellness space, and then ultimately getting connected to an organization and a company that was going to allow me to also coach other people through that process. And that was such an incredible gift during that season of my life.

[00:04:00] Erin Trier: And I won’t ever forget. Where I started because it really spun me into where I am now a decade later. And I know you and I, Jenny have talked a lot about that, where we started and what we’ve learned and how we’ve been able to evolve through our own health and through our own learning has been such an incredible gift because it puts us in the place we are now.

[00:04:20] Erin Trier: And so when I kind of came up against a place in my business, probably about three or four years ago now, I also grew into that place of misalignment, which you and I talked about. And it just kind of felt like what I was once doing was no longer working anymore. Not only for my personal health, because my health was evolving and changing, and I didn’t really have a full grip on why, but my business was changing.

[00:04:43] Erin Trier: And my desire to continue to do what I was doing was changing. And what I was once doing in business was no longer working anymore. And it all started to feel really misaligned for me. I think the biggest piece for me inside of the model I was in was one of the things I was recognizing in my own health journey was how mentally the model that I was working in was a really tough battle and that was my personal.

[00:05:07] Erin Trier: Story. I was talking about health and talking about taking care of our wellness and preaching about inside out, you know, taking care of everything that you need from every aspect of our health. And at the end of the day, when it came to my business and how I was working my business and how I was attaching myself to certain kinds of things that made me feel worthy, so to speak, it was incredibly unhealthy.

[00:05:29] Erin Trier: And it started to tear apart my mental health and I had to start to get really honest about that because without really being honest there, I wasn’t really being true to my overall message was which was this concept of how important it is to really take care of our wellness from the inside out. Being a mental and emotional mess in it is not taking care of your inside out wellness well.

[00:05:52] Erin Trier: And as I started to get into that conflicted place, I had to start to do some really self reflective work. And I had to really get honest about what was my definition of success. What did it really look like to help other people? How did I want to continue to press forward? And one of the things you touched on in our conversation last week was this concept of how you got to this place of feeling incredibly burned out and like you were everybody’s free health coach.

[00:06:16] Erin Trier: And that at the end of the day, it just wasn’t really adding up to where you wanted to. Essentially go with not only your own health and wellness, but also your business and your vision and your mission. And I felt that deeply, that was really a part of my story. And it made me feel so guilty and so awful because here I am really wanting to serve so intentionally with the people that I had already helped up to this point, but I couldn’t do it anymore for my own mental health.

[00:06:43] Erin Trier: I couldn’t do it anymore for my own wellness. And the model just wasn’t really for me personally, what was actually helping me get to a place of feeling like I could create this into a sustainable business. I could create this into something that was really going to serve from a longevity health standpoint.

[00:06:59] Erin Trier: And so in that season, it slowly started to unravel for me. And I had to really get to this reflective place of trying to decide where did I want to go? And, um, you know, in that season, I tried some different tactics related to taking care of my personal wellness. I tried to, you know, just work a little harder, put things in practice a little bit more, get a little bit more diligent in hopes that it would all fall back into place and work like it once was.

[00:07:23] Erin Trier: And it just never happened. And that was right before I met you. And right before I got connected to sync and right before I started to get much more knowledgeable around the evolution of female physiology, specifically, and what happens with our bodies when we get into midlife health and when our hormones start to fluctuate and how that is very, very real.

[00:07:44] Erin Trier: And as I started to get experienced. It started to become this beacon of hope for me. Thank God. I’m not in this place of feeling totally isolated and alone. Like I really was starting to feel, I felt like I was really on an island trying to figure out how to make things work, not only in health, but in business and nothing was falling into place.

[00:08:03] Erin Trier: And so finding sync and getting the knowledge was really the starting point for me to dive into so much more of how I wanted to get educated about my evolving health, but also. Empower other women to do the same. And so you were really the starting point for me with getting educated and sync certified.

[00:08:21] Erin Trier: And then you encouraged me to continue to dig deeper on education as I felt called to do that. So I went on to get my certified personal training certification through NASM. I went on to do my precision nutrition coaching certification. So I’m PN1 certified, and I’m also. In plans to do the IHP and do the integrative health practitioner certification process too, because I have loved how my eyes have been totally opened to just new levels of education and new levels of details.

[00:08:48] Erin Trier: And it’s been such a gift to be put on this path because at one point in time in business and in health, I felt completely stuck. And I felt so debilitated mentally that I felt like there’s just no way that I could figure out how to move forward. And so this is the long way of answering your question of how did I get back to the point of potentially evaluating a direct sales partnership again?

[00:09:10] Erin Trier: How did I really get back to a place of reflecting in that way? And here’s what I’ll say. You know, a lot of the, a lot of the conversations you and I had in the beginning. As I went through my certifications, as I dove deep run knowledge was how do I continue to build this out into my own brand? How do I continue to craft my own vision my own programs?

[00:09:28] Erin Trier: And get grounded in this sense of my own Coaching business because I had learned kind of through the model that I was in that There was very much a strategic way to talk about programs talk about products and sell in one capacity And for me, I really wanted to learn more about it Building a foundational business from the ground up, building a house of bricks and figuring out how do I really get into learning more about my own passion and digging into that and having faith that I could build it, that I could create something of my own.

[00:10:01] Erin Trier: And so that was my goal in the beginning. I had no interest. Still at this point of being a part of a direct sales business, having brand partnerships, like as you and I were doing so many conversations and talking back and forth, what I was really looking to you for in the beginning was mentorship with how do I start my own business?

[00:10:17] Erin Trier: How do I start my own brand? I feel like the ship has sailed on direct sales and trying to, you know, partner with a business. It just doesn’t feel like it’s really aligned for me anymore. What can I continue to do to dig into my own brand? Yeah. That’s when you started to, you know, help me see, you know, different levels of opportunities.

[00:10:35] Erin Trier: You introduced me to the business mentorship I’m now in, which has been such an incredible gift. And along the way, we had a lot of conversations around how, when you’re starting a business or when you’re building your own brand, how it can be really powerful to have aligned brand partnerships alongside your vision.

[00:10:52] Erin Trier: So when you need a strategic referral or a specific kind of product or a program or Course or a level of education. You want to point your clients and your people to that. You have those strategically set up in a way that, and not only really intentionally serves the people that you’re, you’re helping, but it also serves your business and the time and effort that you’re putting in.

[00:11:12] Erin Trier: And so we talked so much about that because I was very much like you talked about last week, a hard no. No, thanks. I don’t want to explore this because I’ve been burned out. I was mentally exhausted. I was tired of associating my worth with one specific kind of metric or accolade or whatever. And I knew that I didn’t want to do that anymore.

[00:11:32] Erin Trier: I knew that I had to rebuild my own mindset and really work on my own health. But I also knew that I wanted to build business in a totally different way. And so I’ve been recalibrating. For the past handful of years, this has been a very slow process for me that I’ve mostly done alone. And that’s been really hard and isolating and scary.

[00:11:53] Erin Trier: And I still feel so grateful in moments like this where I reflect and see that the timing of how it all worked out Was how it was supposed to work out and the timing of me having to reflect on my own happened in a very specific way and led me to you for a very specific reason. And that is something I’m incredibly grateful for.

[00:12:12] Erin Trier: So I would say for us, when it comes to the reflective piece of getting back into direct sales, it just came down to the honest conversations we had about how it can be really powerful to put into your overall vision and mission as a business owner. And so that is something that I’ve been reflecting on big time.

[00:12:30] Jenny Swisher: Yeah. Well, one thing that I love about, about you, Aaron, and our connection is you are a very much a solopreneur entrepreneur, um, by nature. So you sort of have this, this tendency to see your value in what can I offer? Who am I called to serve? Right? Like you have that sort of entrepreneurial nerve in you or that, you know, the muscle in the, in you that’s like, that’s there.

[00:12:51] Jenny Swisher: And so. I think I’m the same way. And I think we, we, uh, we collaborate, I think a lot because of that. And I think what’s interesting is we both were a hard no for direct sales. And I think it’s because we were like, I can always bet on me, but like, because of this, like burned out experience. And because of this, I think I’d last so long.

[00:13:08] Jenny Swisher: Last episode, I said PTSD, like because of this almost trauma that I’ve experienced from the, the previous endeavor, even though I’m very grateful for what it led me to, it’s like, why would I reenter that again? Right. So we definitely both went through a sort of grieving process of like, okay, this is now a part of my story, but it’s in the back, the past.

[00:13:28] Jenny Swisher: Now I’m going to go all in on me. So you invested in the business mentorship and you’re like, I want to figure out who I am called to serve and, and how I’m supposed to do that. And so when the topic of. Direct sales and I love the way that you say this because you say strategic partnership So when this came up to you, you were also a hard no like just like I was it was like no Why would I do that?

[00:13:46] Jenny Swisher: I’m investing in myself Like i’m 100 percent in on what i’m doing and here’s what I want to emphasize what brought us both ultimately to hue and grace Is the fact that we can still be that person? solopreneur with our own personal brands in women’s health in women’s hormone health education And use this as a simple tool in our toolbox You Without all the rules and all of the weirdness that we experienced before.

[00:14:12] Jenny Swisher: And what I mean by that is as an affiliate marketing model, right? I can now endorse human grace. I can endorse momentous creatine. I can endorse whatever, like whatever my favorite magnesium, I can be an affiliate for multiple channels, multiple businesses, multiple products, the things that I truly love and use that as part of my toolkit in my business of course.

[00:14:31] Jenny Swisher: educating women in hormone health. So I am doing my own thing. This is my own thing. And this is a strategic partnership with you and grace that I’ve brought in. And so I think when, when you and I worked through that, when we started talking through like, okay, well, how, you know, this is never intended to be your main thing.

[00:14:47] Jenny Swisher: This is intended to be another way to serve women, another way to help and also to build income for your family. And I think it was at that point that you were like, okay, I’m going to open up my idea, you know, my, my, my mind to this. Yeah. But the first thing that I wanted to address here is, is I think once you opened your mind to it, at least from the outside looking in from our conversations, the thing that I think sort of held you up the most, and I would even beg to say, possibly still hold you back in some way, is this belief that like, because You weren’t necessarily, and I say successful because successful is determined differently by everybody, but because there wasn’t a level of success that maybe you were hoping for in the previous business, that therefore you will be a failure in this one.

[00:15:31] Jenny Swisher: And I, I see this so much and I think it’s coming from. A lot of people who were in just the wrong type of compensation plan structure who now they think it’s them and they think it’s that they’re flawed and it must be them and they must not be a good leader and they must not be good at social selling and they must when really it was it was the place you were in that that maybe had the flaws.

[00:15:53] Jenny Swisher: So I would love for you to. To talk about that. Cause I know you keep, you keep using the phrase with, with, uh, with our community of unlearning you’re not only unlearning like maybe diet culture and you’re, you’re relearning what women’s health should look like, but you’re also unlearning the sort of box that we were in, right?

[00:16:11] Jenny Swisher: So I’d love for you to kind of touch on that too.

[00:16:13] Erin Trier: And such a great question. And that really is the truth. I think, you know, now that I’ve been through a pivot for several years and have been learning from so many different people. In so many aspects, aspects of business, I really have had my eyes open to just different ways to market and sell different ways to really dig into your vision and your mission.

[00:16:36] Erin Trier: One of the things that I really did learn, or honestly got conditioned into in the model I was in before was. This very specific box of how to speak about what I was selling, how to promote specifically how I was selling and was incentivized one specific way on how to talk about what I was leading people to.

[00:16:54] Erin Trier: And over time, I’ve learned that that really was a conditioning that put me into this very, Tough mental place of feeling like if I couldn’t do it that one way, then I’m never going to be able to do it. Then I must be broken to your point that I’m not a good leader, that I can’t figure this out, that for whatever reason, I’m not called to really serve in the health and wellness space.

[00:17:15] Erin Trier: And I let myself get into some really hard negative soundtracks. And I know that is very, very real for a lot of people. So in my transition of slowly moving out of the model I was in, I had a lot of conversations with women behind the scenes who felt very similar to how I was feeling, but felt like they didn’t know how to move forward.

[00:17:33] Erin Trier: They didn’t know how to authentically share outwardly what they were experiencing. They didn’t know how to make sense of how they were slowly conditioned into this space. And I felt so hard for that because it really is very. It’s very real. It’s very real. And you know, I think it’s so important to just speak through it, talk through it, be honest about it.

[00:17:55] Erin Trier: And Jenny and I have really talked through this component of how the only way we’ve learned is by going through it. Yeah. Like we, we aren’t sitting here saying, you know, we, we know all of this information and we’re better because of this, this and that it’s because we’ve gone through the exact same thing that so many other women have gone through.

[00:18:16] Erin Trier: And when it comes to something like direct sale specifically. The landscape is changing and that’s something that we’ll talk about and it’s giving more flexibility and opportunity for women like us or people like us that want to build a business, that want to build impact, that want to create an income for their family or legacy for their family.

[00:18:32] Erin Trier: And there is more opportunity for flexibility and there is more opportunity to get involved in different ways of sharing what you love or promoting what you love or bringing strategic partnerships alongside your brand and your mission. And that feels really powerful. And being on the other side of where I once was to where I am now, I’m learning from the people around me.

[00:18:52] Erin Trier: I’m being mentored by people that have been through similar things to me, or even different experiences, who also maybe have gone through the same level of mental soundtracks around like, I can’t do this, or I’m broken, or I’m not a good enough X, Y, Z, and we’re just unpacking that and being authentic and real through it.

[00:19:08] Erin Trier: And remembering, like, it really does come down to, you know, what does the flexibility of the model look like that you’re in and how can you very specifically bring that alongside how you want to help people? And that’s been the most eyeopening thing for me. Like I can’t even explain. Really with great words, how meaningful it is to me to be in a space where I feel Incredibly aligned to very strategically and specifically serve each person how they need it, not based on what I feel like I should be talking to them about, or I should be selling based on a metric inside a business model, and that is a total mindset shift.

[00:19:49] Erin Trier: And just a gift and it’s been freeing for me mentally because it’s, it’s been able to gift me also this idea of like, I can do this and this just feels better all around to be able to really serve people the way they need to be served.

[00:20:04] Jenny Swisher: Yeah. Yeah. So good. Yeah. Well, it’s interesting because. So Aaron and I both, you know, we did the interview, the part one of this interview last week, and then today at the time of this recording for part two, we’re a couple of days post an announcement that was made with our previous company, that the MLM side, that the network marketing side of the business was being dissolved and that, uh, people who chose or choose to say will be just one level affiliate marketing only.

[00:20:31] Jenny Swisher: So I want to talk about affiliate marketing for a moment because, um, A lot of people in my inbox right now are saying things like, well, direct sales must just be done all network marketing is going down because there’ve been previous companies that have closed up and, or have gone affiliate only, especially recently.

[00:20:46] Jenny Swisher: And I want to address that here because one thing I want to say in particular is the messaging that was around the closing of the MLM side of that business was in my opinion, very gaslighting. And I don’t say that lightly, uh, but I think it was, you know, Done in a way that was shaming all network marketing to death, saying that it’s all dying.

[00:21:11] Jenny Swisher: And I just think that the true answer is when companies don’t evolve, and I mean this in a lot of different ways, not just from a business model perspective, but when they don’t evolve, we, we see suffering. And so what I love most about, you know, Hugh and Grace and the affiliate marketing model that we’re in is like I said before, it is, you know, Literally like this is the future.

[00:21:33] Jenny Swisher: It is modernized. It is direct sales modernized. It’s a tiered marketing structure. We have the ability to promote other products. We don’t have chains on us or golden handcuffs to, to only represent one particular company. When a company makes the conscious choice to not open up the rules or to not go with a different format.

[00:21:51] Jenny Swisher: That’s when we see the company suffer. And we’re seeing that across the board. So I don’t want to get into too nitty gritty on like, what’s going to happen with direct sales. But I just think that that is the refreshing thing. And you just said it so beautifully when we step into our own solopreneurship, when we say, who am I called to serve?

[00:22:07] Jenny Swisher: And as our mentor says, like we’re most qualified to serve the person we once were, when we look over our shoulder and say, what have I struggled with? Where have I been? How can I help? Help the person behind me. How can I step into that? You don’t have to have your own podcast. You don’t have to have your own course or anything else, but you can decide this is who I’m called to serve and then choose your strategic partnerships to go alongside that.

[00:22:27] Jenny Swisher: And that is the future. That’s what we’re seeing in the influencer world. That’s what we’re seeing in the marketing world. So I wanted to address that because I think I know right now people are asking me the question. Well, how does that make. different? And isn’t it going to go down too? Because it’s also a network marketing business.

[00:22:42] Jenny Swisher: And the answer to that is no, and we’ve had 400 percent growth since December 41 percent growth in September alone with the launch of super, with the launch of triple boost and, you know, exponential growth in the network as well. And so it’s, it’s not the same. It is not the same compensation plan. It is not the same model.

[00:22:58] Jenny Swisher: It is not the same rules and regulations. We don’t report to the direct selling association. There’s so much, so much there. So. If you’re listening to this and you’re like, Oh, well, this is just doomed or I’m a failure or whatever, like, just know there’s more information here than what you’ve been told and, and it’s worth investigating.

[00:23:13] Jenny Swisher: So I wanted to mention that as well. So as we continue to sort of unlearn, you know, I, one thing that I want to address too, that I don’t want, I want to make sure we don’t glaze over is. The root cause, like, I feel like I use the phrase root cause for like, literally everything, health, business, all of it, the root cause.

[00:23:29] Jenny Swisher: I believe of any health and fitness commercialized health and fitness business that is suffering right now is the lack of focus on women’s health. We know that women are the ones, most of the majority of times who join a gym. We know that women are the ones who attend exercise classes. We know that women are the dominant market for home based fitness programs and products.

[00:23:48] Jenny Swisher: When the companies associated with those things. are not evolving. Here we are again talking about evolving, but when they’re not evolving with the recent research that’s coming out on women’s fitness and nutrition, and when they instead just want to sell something from a marketing angle, because it will sell and make money, then we get into this problem where we see women suffering in their results, suffering in their health.

[00:24:10] Jenny Swisher: They start to see metabolic dysfunction. This is part of your story. Yeah, this is part of my story. You’re living in a sort of like, it’s almost like you’re living in a box, right? So you’re living in this box that like you fully understand, but no one on the outside world fully understands. But yet you start to see issues.

[00:24:25] Jenny Swisher: You start to see weight gain, or you start to see issues with anxiety or whatever the case is, right? Or mental health. And all of a sudden you’re like, it must just be me, right? And then you realize, no, the box was just really made for male physiology. And I’ve been living in that world and therefore my body is not responding to it anymore.

[00:24:41] Jenny Swisher: When we, when we kind of can, the further away from this we get, the clearer we see. And I feel like you and I say that often, but it’s like that really is the issue. When women stop getting results in their health and wellness, and actually when they start having more problems, With their hormone health and metabolic dysfunction.

[00:24:57] Jenny Swisher: Then they start to, they don’t want to share it anymore. They don’t want to be, they don’t feel authentic. They feel like a fraud, which is, I literally feel like I’m taking your story right out of your mouth. This is exactly what you experienced where you’re like, I don’t, I can’t share this because I feel like I’m suffering and I’m not healthy and I’m, I don’t know how I can feel good about this.

[00:25:14] Jenny Swisher: And so when that happens. We start to see a demise, right? And I know that, um, the CEO of the company said on, on, on the announcement, he said that 44 percent of people did not feel confident inviting to the business anymore. And I’m, I’m the type of personality that says, well, what are we asking? Why has anyone said?

[00:25:31] Jenny Swisher: Why, why, why is no one, why did no one feel confident inviting? Because they felt like frauds in their own health. Because they weren’t getting results at the root cause level. You were an infomercial based company that now is not delivering true health results. And I don’t mean before and afters, you guys, I don’t mean abs.

[00:25:48] Jenny Swisher: I mean like true internal health.

[00:25:50] Erin Trier: And so

[00:25:50] Jenny Swisher: when that happens, we see, and this is what happened with the SYNC program. We saw hundreds of women say, Oh my gosh, there’s something to this. Maybe I’ve been working against my female physiology. Maybe I need to get outside of this box and learn what the real research is saying.

[00:26:03] Jenny Swisher: And so when this starts to happen and people start to say, okay, let’s start doing the real thing. Then everything becomes more obvious. So it’s like the further away you and I get from this, the more we see like, well, no wonder that didn’t work out, right? Like, no wonder that didn’t work out because we weren’t paying attention.

[00:26:17] Jenny Swisher: So I’m so excited to just say that like this focus on women’s health in general, the fact that this is a conversation, the fact that I can’t open my Instagram now without seeing Dr. Mary Claire Haver and all these people that are like putting a stand, but you know, mark on their, uh, line in the sand with this and saying, no, we need to talk about this, the menopause documentary that’s coming out, like, This is information that women are starting to learn and it’s making everything else makes sense when, when things aren’t aligned anymore, they fall through and that’s exactly what’s happening.

[00:26:46] Jenny Swisher: I stole your thunder there, but I think it’s been so great to do this with you. And I know that we’re still working through, you know, all everyone, like all of the advocates on our team, we’re all working through things. We’re all healing from experiences that we’ve had, and we’re all sort of unlearning, but we’re also, In an environment where everyone is thriving and supportive and empowering to each other, which I think is also important to note.

[00:27:07] Jenny Swisher: So as you continue growing and using this partnership in your business, where do you see this going for you?

[00:27:14] Erin Trier: I really see this as a very simplified, but strategic way to intentionally help my clients. And one of the things that I’m already seeing as people come into my coaching program is they want to learn more about how are, how can I simplify?

[00:27:31] Erin Trier: Swaps in my household. How can I simplify, you know, making healthy, healthier choices that I know are going to actually optimize my energy and optimize my hormones? How do I get connected very strategically to brands I can trust? And that’s what I view hue and grace is like, it’s just been such a gift to have not only this incredible resource library, as far as education goes, but also very targeted, simplified products that.

[00:27:57] Erin Trier: Really serve women’s health, family health, hormone health overall. It just really makes it simple. And that’s really what I need. I know that’s, that’s what I need. I know that the clients that I work with need, need that. I know that people coming out of direct sales that have been part of. Like you’ve talked about rules and metrics and all these guidelines and all these tactics related to health and all even in the business, we’re all kind of on guideline and rule overload a little bit of information overload too.

[00:28:25] Erin Trier: I think we’ve overcomplicated everything from our health to our businesses and to be in a place where it’s very simplified, very straightforward and like you said, a place where we’re all unlearning, but also thriving, it just feels really. Aligned and that’s been such a gift as I continue to do my own evolution in my own health and really in my business too Because as i’ve shared it’s been a journey for me to figure out where am I going in business?

[00:28:50] Erin Trier: How do I continue to rebuild myself from the ground up because I was in such a place where I felt like a fraud I felt like This maybe wasn’t really the path that I was being called to and I needed to do a reevaluation, but at the end of the day, it’s really come down to evaluating what rooms am I getting in?

[00:29:06] Erin Trier: As you talked about on our last call and who am I connecting with that have maybe gone before me that can help me, that men are mentoring me, that are also like guiding, guiding us and leading the way, um, but are also willing to get real and get honest and have these, um, you know, Authentic conversations around women’s health.

[00:29:22] Erin Trier: I mean, Jenny, you talk all the time about how we need to be vulnerable in the service of other women. And that includes business that includes business. And for me, I haven’t really spoken very honestly and openly about my experience in the evolution of my business, because I’ve been terrified because I have felt like a fraud because I felt like maybe what I had to say didn’t matter, but the more I even learn about women’s health, the more I’m learning that business And entrepreneurship and a mission that you might be on.

[00:29:51] Erin Trier: That’s very much a part of your health journey and how that feels in your day to day has to be addressed. And if it feels out of alignment, or if it makes you feel some kind of way mentally and emotionally, that isn’t uplifting and empowering and speaking kindness to yourself, then it needs to be addressed.

[00:30:06] Erin Trier: It needs to be brought into the light. And that’s why I feel so grateful to be able to have these conversations because Talking authentically about our experiences, but then also talking about how powerful and encouraging it is to be in an aligned space that has opportunity for tremendous growth that can really be crafted into what you uniquely want, just like your unique health journey, like that is something to be spoken about.

[00:30:29] Erin Trier: As much as possible.

[00:30:31] Jenny Swisher: Yeah. Amen to that. Amen to that. The other thing that I’ll add in there too, that I think is so powerful is I didn’t realize this until, you know, I got really started to get involved in investigating this as an opportunity for me. I started to really value the feminine leadership behind the company.

[00:30:49] Jenny Swisher: And I think that that’s, that’s something that I want to express here because. Um, Sarah Jensen, which is the co CEO of Hue and Grace, there’s just such a, there’s just such an amazing energy behind her form of leadership. Um, I just came off of Elevate, which is our, our big conference a couple of weeks ago, and there’s not a single person in that room of 250 plus people that she didn’t hug.

[00:31:09] Jenny Swisher: She was literally, when I say on the ground level, I mean, on the ground level, like, cause she came up behind me in the seats, gave me a big hug. There’s just this sort of like feminine, nurturing, Side of leadership where they’re really concerned about the, the, the, every, every I is dotted and every T is crossed for recognition.

[00:31:26] Jenny Swisher: They recognize people who are doing, you know, you came into a power 30 multiple times. We want to recognize you for that. You recognize for showing up, you’re recognized for doing the work. There’s no strategies behind this is how I’m going to finagle my way to this next rank. That doesn’t exist. Um, just based on how the comp plan is designed.

[00:31:43] Jenny Swisher: And so just that energy in itself, the fact that it’s an established brand that just has a direct sales Avenue, um, is really powerful. And I don’t want to speak for Sarah, but I’ve literally heard her share this story a million times. She shared it on my podcast as well. She says she learned a lot about Brownie Weiss, which was the creator of the Tupperware.

[00:32:01] Jenny Swisher: And she, she said that one of the most powerful things that she ever witnessed was. Um, how women’s women felt appreciated and recognized in that business model. And it was something that they were missing maybe in their own lives and how she wanted to be able to pay that forward with, with this type of opportunity.

[00:32:19] Jenny Swisher: And then she, and Ben actually spoke to that at our elevate conference as well. And hearing Ben say the same thing about how I wish you could have heard it. Like he shared the story about how Sarah herself had struggled with. With just her own image issues and just like really struggled in her own mental health.

[00:32:35] Jenny Swisher: And it was funny because the question was asked to him, you know, how is the woman you married different from the woman today? And he said, his answer was, she’s the same. She just didn’t know it yet. And he talked about her own evolution and watching her step into business and step into this empowerment and step into this.

[00:32:54] Jenny Swisher: to lead that he knew was there all along that she really suffered from. And so really like from a grassroots level, the CEO of the company has kind of gone through her own evolution. And so we, we do hear the side of like the infertility story and what brought them to endocrine disruption and all that.

[00:33:09] Jenny Swisher: But this side of the story is what connects to my heart. And I know for me, in my previous business, I chased the recognition and I chased the accolades and I chased the ranks because I wasn’t getting that. I wasn’t getting that in my job. I didn’t feel, maybe I didn’t feel super appreciated. I know that I’ve gone through all the Tony Robbins stuff.

[00:33:25] Jenny Swisher: I’ve worked through all this sort of mental trauma in my life. And I know that I was always craving recognition in my childhood. I was like the, the straight A student, the honor society, the president of the class. That’s who I was. And because of that, I think I was sort of burned out into thinking that I just needed to work harder.

[00:33:43] Jenny Swisher: And in this environment, it feels so different because it does feel like I’m working hard, but it’s just coming so easy and so genuine. And from the top down, the leadership really matters. And so to not only feel recognized, technically speaking, but to be recognized from the CEO herself, to get a phone call from a CEO, to get text messages, this is a different culture and different environment.

[00:34:04] Jenny Swisher: And I think that that needs to be noted as well. I love when women can just come together and drop all the drama and just say, Hey, like, yes, we’re going to crush it in business. We’re going to crush it in social selling. We’re going to crush it in empowering one another. And we are our own, like, we are our own businesses.

[00:34:21] Jenny Swisher: We are our own solopreneurs. And as you’ve said a million times, like this is a partnership that we can trust and one that we can advocate to others. So awesome. Well, this is, this has been amazing. Thank you for interviewing me and then, you know, vice versa. I think this is going to be great content. I had several people reach out to me after the last episode, just saying, Hey, thank you for your vulnerability.

[00:34:40] Jenny Swisher: Thank you for sharing, you know, your experience, both of us are forever grateful for what led us to each other ultimately, and to some amazing friendships, to personal growth, to health and wellness, but at the same time, grateful for where we’re going. And in the future of what’s ahead. So awesome. Thank you for this, Aaron.

[00:34:56] Erin Trier: Thank you so much, Jenny. Appreciate you.

[00:34:58] Jenny Swisher: All right, cool. We’ll talk soon.

[00:34:59]