193-SYNCPodcast_KimberlyWilkerson

[00:00:00] Jenny Swisher: Welcome friends to this episode of the Sync Your Life podcast. Today, I have my new friend, Kimberly Wilkerson here on the show. We were just chatting about the beautiful fall colors. She’s located in Idaho. I’m in Indiana. So we were just talking about the beautiful fall that we’re experiencing right now at the time of this recording.

[00:01:13] Jenny Swisher: I’m super excited to hear from her today. I love talking to other entrepreneurs. Number one, I just think I’m, I’m a total nerd when it comes to learning about other businesses, but I love especially talking to female entrepreneurs. I just think that. It’s so needed in the world, right? Women need to, to like step up into their power and she has done that.

[00:01:31] Jenny Swisher: She launched token clothing company, which we’re going to hear all about today, a fashion brand that merges empowering and edifying language with gorgeous apparel. So this is so cool. You guys, I can’t wait for you to hear about it. She has a personal journey with elevating her mindset, overcoming limitations,

[00:01:46] Jenny Swisher: influencing her transition from clinician to fashion entrepreneur. She loves sharing how the power of language can transform everyone. So without further ado, Kimberly, welcome to the show. If you would just please introduce yourself to my audience and tell us more about how you got to doing what you’re doing.

[00:02:01] Kimberly Wilkerson: You bet. Well, it’s so good to be here. So thank you, Jenny. So in way of introduction, you know, my name Kimberly Wilkerson and yes, token clothing is a company that I have wanted for 20 years. Without knowing that it actually would be that name. Uh, let me just say this. I’m a speech language pathologist and have been for 15 years now.

[00:02:24] Kimberly Wilkerson: And when I was back in graduate school years ago, I actually found myself drawing designs, dress designs, uh, specifically in the margins of my notes, as I sat in class at times. And even at that point back in, twenties and thirties, I knew that I wanted a fashion company, and I didn’t know exactly what it would look like.

[00:02:47] Kimberly Wilkerson: But for several years, as I became a speech pathologist and practiced in that field, I still had this desire and knew one day that I would launch a company. The great thing is, which I didn’t understand at the time, is that I have been able to take my expertise as a speech language pathologist who also Personally and professionally has studied the realm of positive psychology, to merge powerful language with beautiful fashion.

[00:03:13] Kimberly Wilkerson: And so token clothing company was actually launched one year ago this month. We’re, we’re speaking in October. And so one year ago it was launched, uh, with our first line, which was pajamas with purpose. And again, this line took powerful language language that I had researched with women. What do you want on pajamas?

[00:03:34] Kimberly Wilkerson: And the top three statements that came back were. In order. Number three, I am beautiful. Number two, I am worthy. And number one, I am loved. That was of most importance to the women who were interviewed and the market research that I did. And so one of the nuances of this particular line is that that language is actually printed on the interior of the pajamas.

[00:04:02] Kimberly Wilkerson: First of all, pajamas are certainly something that when we think of different clothing, they’re one of the most intimate articles of clothing that we wear. If we get in our pajamas, we want to be comfortable and cozy and we’re ready to quiet and still our mind. And so having that language touch your skin for you to think about that can be a very personal and intimate experience.

[00:04:23] Kimberly Wilkerson: Also with that, part of the reason for that design specific is that research from a Japanese scientist several years ago, Masaru Omoto, helped propel that idea to have language actually touch your body. This is what, Dr. Omoto did. He took water that was sourced from the same place. He placed water drops on Petri dishes, and then he froze those water drops to create crystals.

[00:04:54] Kimberly Wilkerson: But the specific thing that he did with this water is that he put words on the outside of these dishes, either negative or positive. So words such as hate, greed, envy, but also words such as thankfulness, love, peace. And then he, with those petri dishes, he, he took those slides and he put them under microscope and he looked at those crystals.

[00:05:15] Kimberly Wilkerson: And when he looked at the crystals that had the negative words, they were very disordered and what we might call ugly. When he looked at the crystals that had the positive words, those were, those crystals were very intricate and beautiful. And, uh, I know that this, this type of research has been replicated very anecdotally, uh, in people’s homes with rice and water and other things like that.

[00:05:40] Kimberly Wilkerson: And I thought, you know what? I know the power of words, the power of language, the power of internal language. But also with that, if we can have words against our skin that are positive, we’re about 60 percent water, right? Then what can that do to us? If we have those words constantly against our skin and we see them, we’re saying them, we’re thinking them, we’re believing them.

[00:06:06] Kimberly Wilkerson: So that in a nutshell is what token clothing company is about. And, and my journey to get to this spot.

[00:06:16] Jenny Swisher: So what I heard there were 2 things. 1 is pajamas. You have me at pajamas. So I know my listeners are like searching already, you know, but the other piece of this that I love so much. And even when we chatted before is just.

[00:06:28] Jenny Swisher: You know, it’s clothing that makes a difference. It’s, it’s like this and it makes an internal difference. I love this idea of wearing your words on the inside. It’s like the inside of your clothing, inside of yourself. Um, I recently did a podcast interview with Elise Joan, who is sort of the queen of affirmations, right?

[00:06:46] Jenny Swisher: And this is like, you’re wearing your affirmations, which I absolutely love. I think that’s fascinating. So I know you’ve, you’ve got a background in just language in general. So tell us more just about. You know, when it comes to creating this apparel, what types of things were you like? These are the values that I want to implement into this brand.

[00:07:04] Jenny Swisher: Like this is what I want for sure people to feel when they’re wearing my clothing. Like, tell us more about sort of the passion behind this project.

[00:07:10] Kimberly Wilkerson: Sure. So number one, I knew that I wanted to help. Elevate and edify women’s mindset as a woman. I understand how self critical we can be. I think men can be critical too, but I think that it is more so, uh, with women.

[00:07:28] Kimberly Wilkerson: And so I knew that whatever I wanted to do with fashion had to elevate, you know, when we look at fashion, uh, maybe from a traditional standpoint or, uh, when I say traditional, I even mean current, but oftentimes. Fashion can be very competitive, right? We’re comparing to each other what we’re wearing. And women have a tendency to do that.

[00:07:50] Kimberly Wilkerson: I wanted to create a situation where women were being elevated and edified and also even connecting. Now, with that too, Jenny, certainly I, because of my background with speech pathology and just loving positive psychology and neuro research, um, I always try to keep on top at least a little bit with what’s happening with neuro research.

[00:08:14] Kimberly Wilkerson: And one of the things that we know when it comes to self criticism is that That can lead to insecurity, and I think that women do struggle, many women struggle with insecurity and insecurities, I should say. And so we know that research shows that the most effective strategies to combat self criticism involves the practice of self love, self appreciation.

[00:08:43] Kimberly Wilkerson: self acceptance and more than just practicing that once or twice and then we’re done is the need to Repeatedly practice that again and again and again And so I knew that it was important to make sure that I brought something when I decided to immerse language with fashion that Wouldn’t just be something that would happen one time that again, people could repeat, right?

[00:09:09] Kimberly Wilkerson: We know that those those neural pathways change with repetition and intensity. So if you can sit with those words with that language and seek to feel and believe those words. And if you do that twice and do that repeatedly, you’re going to change those neural pathways in your brain, which then of course changes your action as we change those behaviors and what’s happening within our brain and within ourselves, we start to make different decisions.

[00:09:38] Kimberly Wilkerson: And so that was really, I guess, the, the culmination and certainly the impact that I wanted to have that this fashion company, uh, not just pajamas with the purpose, but anything that we bring out is going to help women. Edify and elevate mindset to to the point of helping them reach their potential because they’re going to believe And have competence in a way that allows them to move forward in making the best decisions that

[00:10:06] Jenny Swisher: they can make.

[00:10:08] Jenny Swisher: Yeah, I think this is so powerful and it’s, it’s, um, there’s so much to say here. One thing that I want to just bring up is this idea of, you know, when we, like you just said, when it comes to the neuroscience, when we can hear something or see something repeatedly, it becomes the way we think, right? I can’t remember who it was that I had on the show recently and they were sharing their personal story.

[00:10:28] Jenny Swisher: Oh, I know who it was. She was sharing her personal story about overcoming body dysmorphia, body, body image issues. And she talked about how she really had to step into what she called the truth, right? Like she had to separate what she was telling herself. From the truth and she’s a faith based person. So she said, what does God say about me?

[00:10:47] Jenny Swisher: And that’s the truth. And what do I say about me? And so it was a matter of, like, really stepping into these intentions and these, like we said, affirmations. Even though she didn’t really quite believe them yet, right? So I love that what you offer is just this ability to literally step into it. And, yeah, I just, I love this.

[00:11:05] Jenny Swisher: I think it’s so cool. So tell us, you know, for the woman out there who, who just thinks this is fascinating, like I do tell us more about. Like, how we can go about using language to really transform our lives. I mean, I speak directly to mostly the perimetopausal women, but women in general who just, they feel like they are just off, right?

[00:11:25] Jenny Swisher: Like, they feel like, oh, my body’s just not what I’m used to, or it’s changing, or… Maybe they’re, um, struggling with their energy, right? So their, their self talk can be a little bit more negative. What would be your perspective on actionable steps for using language to help them transform?

[00:11:40] Kimberly Wilkerson: Sure. And as I share this, I can say that I’ve done this myself and I know that it works.

[00:11:45] Kimberly Wilkerson: And research points to this as well. So of course, in order to transform and reframe the language inside of our heads, we have to become aware of it. And this is another interesting piece of research that just came out a few years ago out of Canada, uh, in looking at typical language in our minds, about 80 percent of our self talk is negative 80%.

[00:12:11] Kimberly Wilkerson: That’s significant. And what’s interesting with that is that we will repeat those thoughts day after day, almost 95 percent of what we’re thinking is repeated day after day. So when we look at that, Okay. In way of the thoughts that we are constantly telling ourselves. And again, then, you know, they may not be horrible thoughts, but they’re not positive thoughts, right?

[00:12:35] Kimberly Wilkerson: They’re negative in some way. So, first and foremost, in an actionable step, we have to become aware of those thoughts. And here’s something that I found helpful, again, that I’ve done. Get a journal, get a piece of paper, whatever it is that you have. Try to find a time in your week where you might be so whether you’re working etc But where you might be able to be a little bit more still with your thoughts And when I say that meaning that you have that paper in hand that it’s it’s next to you and you’re able to write down thoughts So if you’re doing an activity, that’s highly busy and there’s no way that you can write Maybe don’t include that in that time period but try to find space and a time where you’re doing Typical activities, but where you can also be writing down the thoughts in your head.

[00:13:21] Kimberly Wilkerson: wrIte those down, positive or negative, doesn’t matter. I’ve done this where I’ve written down 100 within a 24 to 48 time period, for 48 hour time period, I’ve been able to write down 100 thoughts. I would start for someone who’s never done this, just start with 25. You know, that will still take some time.

[00:13:40] Kimberly Wilkerson: Write those down. Go back and see. Which ones are negative and which ones are positive. The positive ones are great. We want to keep those with those negative ones Cross it out and right next to it a thought that is opposite Stronger more confident reframe that thought for example if that I’m gonna be really plain if that thought is man I look ugly today.

[00:14:09] Kimberly Wilkerson: Your thought needs to be I look beautiful. I am pretty I am glorious. Whatever that powerful thought is, that is opposite and much stronger than the negative thought. Write that down. That helps you become aware of those thoughts and also that step to reframe those thoughts. Now again, repetition is important.

[00:14:34] Kimberly Wilkerson: So, you can take those positive thoughts. Apply them into perhaps a current meditative practice that you might have. I know when I did this for me, I actually recorded my voice on an app saying those positive thoughts. I put music to that, and this was several years ago when I did this. To this day, I frequently listen to that recording.

[00:14:57] Kimberly Wilkerson: It’s like 6 minutes and 30 seconds, right? A hundred thoughts. I call them Kimberly’s Magnificent Thoughts and I still listen to them because I need to continue to reframe my thoughts. I need that positive energy. I need to hear and oftentimes because I do meditate, I will, I will listen or say some of those affirmations that I have and also visualize.

[00:15:23] Kimberly Wilkerson: Visualize that outcome. Visualize me being that way or doing that thing, whatever, whatever it might be, which again, it helps with that intensity and we have, there’s lots of research on visualization. So when I can add that to that language, it’s making it more powerful for me and it’s impacting. My brain, right, which I want because I want to make continue to make good and even better decisions that create positive impact in my life and certainly the life of others.

[00:15:55] Jenny Swisher: Yeah. Yeah, that’s so good. Um, it makes me think of this story, which probably won’t be the best story story to share, but I’ve got to share it because I like to share stories with my kids. So I have a two and a half year old and I have a seven year old. And, you know, my two and a half year old does whatever my seven year-old does, basically, which she literally will say, I do what you do, I do what you do.

[00:16:15] Jenny Swisher: Like, she wants to copy everything that my oldest does. And so, of course my oldest is in first grade. And this year especially, we’re we’re, you know, she comes home with these, these words now that we’re like, where did you learn that? You know? So her new favorite word is inappropriate. So she’ll say like, that’s so inappropriate.

[00:16:30] Jenny Swisher: And I’m like, do you even know what inappropriate is? And she’ll say it’s bad. It’s she, and the other day she said it means it’s bad. It’s ugly. And she went through like all these different definitions, right? Well, my youngest heard her say it’s ugly. So now her, she’s walking around the house saying, it’s ugly, it’s ugly, like for anything.

[00:16:48] Jenny Swisher: It’s just, and she thinks it’s funny because she doesn’t really know what she’s saying. Right. So my husband and I decided, you know, my, actually my, my mom was over here visiting and she was like, Oh, that’s awful. Why is she saying that to things? You know, why is she calling everything ugly? I know she heard the word and now she’s saying it over and over.

[00:17:04] Jenny Swisher: So my husband’s response to her lately is every time she says it. He says, it’s beautiful. It’s beautiful. And so every time she says anything, like we saw a dog at the park today and she was like, it’s ugly. We were like, Oh, Sutton. So my husband’s like, it’s beautiful. So he’s been doing this for like a week now.

[00:17:21] Jenny Swisher: So tonight at dinner, um. She said something and she goes, it’s ugly. And then she goes, no, it’s beautiful. So now, so we literally like through neuroscience, we have changed her, you know, her little self talk. Um, so I just had to share that. Cause it made me think of that when you were talking about like framing the narrative and reframing it to something positive.

[00:17:42] Kimberly Wilkerson: I appreciate that you bringing up kids. I know, you know, I’m sure that there are moms who are other moms who are listening, et cetera. And these practices are so important to share with kids and teenagers. There’s so much in undating the minds of especially teenagers. Right. And so to be able to put these practices in place now of reframing our thoughts is an incredible skill to have at a

[00:18:06] Jenny Swisher: young age.

[00:18:07] Jenny Swisher: For sure. And I just think, you know, I have two daughters and I speak to women. And so it’s important for all children, right. Regardless of gender or whatever, but it’s just, for me, it’s. There’s something about girls and, and the way that we, you know, women in general can just be so hard on ourselves. We can be hard on ourselves about our bodies, about everything, about, you know, being even at 39, right?

[00:18:27] Jenny Swisher: I’m hard on myself about different aspects of life. And so I just think the more we can build into them and the more that we can teach that positive self talk, the better. Uh, I was listening to a recent, I think it was a Tony Robbins. Call or something that I was on and they were talking about how you can actually name your negative self talk.

[00:18:46] Jenny Swisher: So you can give your, your negative voice a name, right. And no offense to anyone listening named Becky, but my negative self talk voice is Becky. So sometimes I have to say out loud, like Becky go sit down. Like you are, you’re interfering here and it’s, it’s not helping anybody. So, um, yeah, so I love that you gave us perfect tips.

[00:19:02] Jenny Swisher: I mean, it’s so simple, right? Like the simple act of journaling, the simple act of. Writing down what’s actually going through your head to make you aware. You said awareness is the first step, right? So making yourself aware of what you’re saying to yourself and then saying, where can I just change this?

[00:19:17] Jenny Swisher: Where can I change that?

[00:19:19] Kimberly Wilkerson: And doing so without judgment, right? That’s, you know, that’s another piece is that as you start to become aware and certainly, um, many meditative practices speak about this and meditation gurus talk about this as you become aware of that language, just do it without judgment.

[00:19:36] Kimberly Wilkerson: Make sure that you, again, don’t say more negative things because you realize you have all these negative thoughts. Just realize, great, I’m going to improve from here on out. I get to change this. I’m aware of this. You have created gain in your life by simply paying attention to your thoughts. And then starting to reframe them, which is a significant step.

[00:19:58] Kimberly Wilkerson: So I always try to remind people, just make sure that you do these things without judgment and more self criticism.

[00:20:05] Jenny Swisher: Yeah. Yeah. Yeah. I was listening to a different podcast today and there was a gentleman that was being interviewed and he talked about how he actually uses sticky notes and he puts sticky notes on, and I actually have some, a similar tactic that I use in my house too, that I’ve shared here on the podcast.

[00:20:21] Jenny Swisher: Brenna Burchard, I think it might’ve been the originator of this. He talks about. Transitions and how doorways are transitions in your life. So, like, when you enter your home through the garage from your day at work, right? You’re kind of changing from work, Carl or whatever to, you know, to dad, Carl. Right?

[00:20:38] Jenny Swisher: And so having sticky notes on your door frames can sometimes help into those transitions. And so this person that was being interviewed, which was not Brendan, just someone else, a gentleman was being interviewed and he said, That he does this and he writes on his sticky note like things like I am a great father and a great listener and he said he doesn’t just keep the same notes like every week he goes around the house and he puts he puts different notes around and he said it’s really helping him sort of.

[00:21:04] Jenny Swisher: As he’s entering his child’s room in the morning, right, to get them ready for school or whatever, he’s kind of setting himself up. He’s setting himself up with that intention of like, this is who I’m stepping into. So there’s a lot of ways we can do this, right? There’s a lot of ways we can do it. We can do it through journaling.

[00:21:18] Jenny Swisher: We can do it through sticky notes on a doorframe. We can do it through our clothing, right? So, um. Yeah, so true. Yeah. Yeah. So tell us more about just, I want to hear more about what your company’s doing, how it’s impacting the world. I mean, tell us more about what you’re up to. And also, of course, at the end of this, we’ll make sure we link everything up in the show notes for people so they can go find it and get some for themselves.

[00:21:40] Jenny Swisher: But I would love to hear more about just what are you foreseeing for the future of this company and what do you hope to be doing with language? Absolutely.

[00:21:48] Kimberly Wilkerson: So again, we launched pajamas with purpose last October. And then just a couple of weeks ago, we launched a pre order sale for IMTs. Uh, we bring a little bit more language into this.

[00:22:01] Kimberly Wilkerson: The, the language is written on the outside and not the inside because with t shirts. Typically, people like to show what’s on their t shirt, and so those tees are actually available in both English and Spanish, which is really fun. And when you see them, as well as the pajamas, one thing that’s interesting, another design specific, uh, that I included was, you’ll notice that the writing on the tees as well as the pajamas goes forwards and backwards.

[00:22:29] Kimberly Wilkerson: That is intentional because when you look in the mirror, you are still able to read that language. But if someone looks at you, they get to read that language and be impacted by it. So that that’s been fun to be able to launch the IMTs pre sale and pre order sale in time for Christmas. But one of my favorite.

[00:22:50] Kimberly Wilkerson: Favorite things that we have done in this company happened last April. We launched an initiative called pay it forward with pajamas. And right now we have partnered with refuge for women, which is the United States largest longterm rehabilitative center for women who have been sex trafficked. And customers have an opportunity to visit that page.

[00:23:14] Kimberly Wilkerson: And there are the first names. And then the hopes and the dreams of the women who are in these programs, we know what’s happened to them. We don’t need to hear their, their story in detail, but the great thing about their story is that includes the rest of their life, right? Includes those hopes and their dreams.

[00:23:34] Kimberly Wilkerson: Despite. A horrendous situation that they have been involved in. They still want to have impact on this world and you get to read what they want to do. Then as a customer, you have the opportunity to gift a pair of these pajamas to a woman of your choice. And which I think is as important, you have an opportunity to write a personal note of encouragement to that woman and token clothing company will fulfill both.

[00:24:00] Kimberly Wilkerson: Of course, the gift of the pajamas, as well as your personal note to the recipient. So that is something that I can’t wait. And we as a company can’t wait to expand. I’m certainly to talk with other, uh, organizations who are who are doing similar things. Uh, certainly as I look down the road, and you know, from a very visionary standpoint, which that’s that’s what I do.

[00:24:25] Kimberly Wilkerson: I look down the road and think what can we do? What can we bring? I would love to see as I look at these IMTs. Even though we’ve launched in English and Spanish, I would love to see these T’s in a lot of other languages throughout the world, right? Because we can do that with language. We can put it in, uh, the language, the actual language of whoever needs it.

[00:24:45] Kimberly Wilkerson: And so to be able to do that and expand in that way is something that I’m looking forward to.

[00:24:51] Jenny Swisher: Yeah, that’s amazing. I love that. I’m not sure if you’ve ever considered, you know, so my entrepreneurial brain is like, is loving everything that you’re up to. Um, and we’ll make sure that we link up all these different things, pajamas with purpose, pay it forward with pajamas, the IMTs, this is all amazing.

[00:25:06] Jenny Swisher: I’m trying, I’m struggling to like focus on what I want to ask you and not pull up my Google browser and start searching. Um, so I’ll just wait, I’ll, I’ll hold off, but, but you know, I don’t know if you’ve ever considered there’s someone that I actually want to introduce you to. So I’ve interviewed her on the podcast and she’s very involved with this organization for young girls.

[00:25:23] Jenny Swisher: I’ll have to get you in touch with her, but it’s all about just empowering competence and young girls. It’s this program that goes to schools and speaks to, I think it’s young female athletes, but anyway, that’s total side note. My listeners can hear that part, but I just. Hearing what you’re up to is just, it’s so powerful, not only for the person who purchases the clothing, but it’s, it’s making an impact in the world in so many other ways.

[00:25:44] Jenny Swisher: Is this, tell us where to find this stuff. Is this available just through your website? Where can people find more information?

[00:25:50] Kimberly Wilkerson: Yeah, right now it’s all online through tokenclothingco. com. Again, that’s tokenclothingco. com. When you go there, you’ll see Uh, pajamas with purpose, you’ll see the IMTs. And of course you’ll see our initiative, pay it forward with pajamas.

[00:26:06] Kimberly Wilkerson: And there are links on our website to, uh, keep up to date on what’s happening with us through Pinterest and for your listeners to Jenny, and we’ll make sure we include this in the show notes. Uh, there’s a special link that’s not on the website, but it’s part of the website where we have created, I am printables.

[00:26:28] Kimberly Wilkerson: And so we’ll make sure we include that link. And when someone clicks on that link, they go to this page and there are a variety of I am printables that can either be printed out and written on. If you have an artistic piece to you and you want to draw as you write. If you don’t, then you can actually type in whatever word you want to believe that you are and that you are and print that out.

[00:26:53] Kimberly Wilkerson: Right. So you think of. Again, this is part of that listening to your thoughts, paying attention, find those things that might be the most impactful to you right now that are not serving you well. How do you change it? Go print out a I am printable and put that word in that you need to reframe your thought with.

[00:27:14] Kimberly Wilkerson: Stick it on your mirror, stick it in your car, stick it on your desk, whatever you need to do. So you start seeing that, saying it, believing

[00:27:24] Jenny Swisher: it. So you’ve thought of everything is what you’re saying. Don’t just put on pictures. We’re going to cover you in every way. I love this. This is awesome. So, Okay, so you’re going to, so the website will link everybody up directly to like your social media and all that kind of stuff.

[00:27:38] Jenny Swisher: What about you? Can people follow you as well? Are you out there sharing stuff?

[00:27:42] Kimberly Wilkerson: Yeah. So again, I’m on Instagram and Facebook as well. And also LinkedIn, uh, for more professional things, right? That’s a little bit different. Uh, and my, and we can include those handles as well. Certainly on the show notes, for Instagram, LinkedIn, and Facebook.

[00:27:57] Jenny Swisher: I’m just thinking about like organizations that might be interested in, in contacting you and that sort of thing. So. Very cool. Well, thank you so much for for taking time out of your day to share this information with us. This is awesome. Um, I knew when I when I first heard just a little blip of of what you were starting and what you were doing.

[00:28:13] Jenny Swisher: I was excited to chat because I don’t know about you, but the other day I was going through my, right. So I wear basically workout clothing all day, every day. Like it’s either that or pajamas. I don’t, I don’t, there’s no other, but my oldest daughter, who’s seven, she likes to pick out my clothes and pick out my outfits and stuff.

[00:28:31] Jenny Swisher: So, so the other day I was like, she’s trying to pick out dresses that are like hidden in the back of my closet. I’m like, sweetie, no, you don’t, you know, mommy’s not wearing that today. Uh, but I’m like, here, pick out one of my, you know, I’m going to go work out today. Pick out one of my workout tanks. And so I went to grab just a solid, like aqua blue tank top.

[00:28:48] Jenny Swisher: And she was like, mom, that’s so boring. You know? So she automatically was reaching for the one that said grateful, right? Like the, the graphic teas and the stuff like that. So I just think like. Even when we look at our children, right. Even when we look at, um, the way this can make a difference in other ways, like not, not only for ourselves, but just future generations too.

[00:29:07] Jenny Swisher: I think this is so cool what you’re up to. So I will make sure that I link up all the things in the show notes for you guys, so that you can have easy access to just swipe up and click on all the links. But thank you so much, Kimberly, for taking your time to share your mission and your company and all you’re up to with us here on the show.

[00:29:23] Jenny Swisher: You’re welcome. It’s been a delight to be here. Excellent. My friends until next time we’ll talk soon. Bye bye.