213-SYNCPodcast_SaraBenJensen

[00:00:00] Jenny Swisher: Welcome friends to this episode of the Sync Your Life podcast. I am so excited for this one today. I’ve been looking forward to this for a couple months now. I have Sarah and Ben Jensen, who are the founders and CEOs of Hue and Grace. We’re going to be talking all about Hue and Grace, which is not only their children’s name, but the name of their company.

[00:01:14] Jenny Swisher: We’re going to talk a lot about just endocrine disruption, their story. They have a specific story with infertility that I’m, I’m eager for everyone to hear, because I think. Their story and their message and everything that they’re building behind this company is really going to transform the way people think about hormone health.

[00:01:30] Jenny Swisher: I just finished sharing with a group of friends yesterday that this is something that is coming up more and more in conversations, right? Like we really want to, when we think about optimizing our health, we think about the things we’ve always known. The things like. Dieting or exercise and the things that I’ve talked a lot about here on the podcast, but in reality, the things that are going in on and around our bodies, which is what human grace is all about, is, is ultimately a huge determining factor in our overall health.

[00:01:56] Jenny Swisher: Sarah and I have similar stories as it pertains to really understanding, like in a new way, how our hormones are affected by the things that we’re putting on our skin and in our bodies. And I think to turn this into an opportunity to teach and educate and also just. Give people the tools they need to make the healthier option is really, really powerful.

[00:02:16] Jenny Swisher: So I’m excited to dig in with them today. I announced with you guys toward the end of the year. I think it was in December when I made my exciting announcements that I have partnered with Hugh and Grace as a proud advocate. I’m so excited. I feel like I got a message the other day. I led a masterclass for them this week.

[00:02:31] Jenny Swisher: And I got a message right after the masterclass that said, it’s almost like you created this company because it is so aligned with your message and your story. I couldn’t feel any differently. Like that’s exactly how I feel about it. I just feel like this is exactly what I would create if I was creating something and we feel so aligned together.

[00:02:47] Jenny Swisher: So I’m grateful to have Sarah and Ben here on the show without further ado. I want to hand it over to you guys. I don’t want to do all the talking. I want to hear what you guys have to say. So share your story with us. Tell us who you are, what you do. And by the way, guys, I know you can’t see us, but they’re in their RV.

[00:03:02] Jenny Swisher: They travel around the country. And, uh, I love that too. So share us, tell us all the things.

[00:03:09] Ben Jensen: Well, first of all, thank you so much for having us. Um, I think you gave us about the biggest compliment we could take, which is, or, or, or receive, which is that when you heard the story, it resonated with you and it felt like it was your story.

[00:03:21] Ben Jensen: And I think that’s so important that, that businesses, founders, companies understand, you know, it’s, our job is to help facilitate discovery and for things to make a meaningful impact on individuals to help them improve their lives. And, uh, to hear that is a true testament of what our hopes and dreams are.

[00:03:36] Ben Jensen: So thank you. I’m Ben Jensen.

[00:03:40] Sara Jensen: I’m Sarah Jensen. As you mentioned, we’re the co founders, co CEOs, and co parents of Human Grace. I’ll start with a personal story, you know, cause that’s really the reason we started this company. Ben and I’ve been married for almost 22 years and we spent 14 of those years struggling with unexplained infertility.

[00:04:00] Sara Jensen: We got married young. I was 23. Um, I always wanted to be a stay at home mom with four kids. That was, that’s what I knew. That’s what I wanted. Yeah. And that’s, and that’s what we wanted. And so I think it was 25 years old and we started trying to get pregnant. nothing worked. And then we started going and going to fertility doctors and going to different fertility doctors across the country and doing a lot of studies and research.

[00:04:23] Sara Jensen: And we were diagnosed with unexplained infertility, um, which is maddening. But yeah, it’s like, and you know, it’s interesting because Jenny, you’ve had your struggle with infertility as well. Like I hated what people said, like, whose fault is it? Because fertility is never a fault, but we just said, find something wrong and fix it.

[00:04:41] Sara Jensen: Don’t tell me it’s unexplained. Um, fix the problem. Um, and so we did a ton of research and we learned about the topic of hormone disruption, endocrine disrupting chemicals. I think it was my sixth round of IVF. And the doctor finally asked like, Oh, what skincare are you using? What chemicals do you spring around your house?

[00:04:59] Sara Jensen: Um, and it was really like, you know, here I was altering everything in my life. I was an ultra marathoner. I stopped running because the doctor told me the running chicken doesn’t lay the eggs. Um, I, you know, I hate needles. I was doing acupuncture. You know, we had therapy. There was, it impacted our lives in such a real and traumatic way.

[00:05:19] Sara Jensen: The amazing part of our story is Ben’s sister volunteered to be our surrogate and she gave birth to our son, Hugh. Um, and then when he was almost one, my sister called me and she said, I want to try to give you a sibling. So she volunteered to be our second surrogate and she gave birth to grace. So we have our hue and our grace, they are little miracles are six and four.

[00:05:40] Sara Jensen: Now, uh, we, we named them very, like we’re very intentional with, with the names of our kids. So the name hue means heart, mind, and spirit. And then in grace means goodness, generosity, and love. And that’s what brought us our children. And then I just felt after having our kids and when we were studying this topic and learning about.

[00:06:00] Sara Jensen: hormone disruption. We were just thinking about it through our focus of infertility, because that was just our sole focus for, for so many years of our lives. Then taking a step back and looking at the research and understanding hormone health in general, how that impacts really everyone. I

[00:06:13] Ben Jensen: think that, that was, that was the kind of the aha moment because it was very personal to us.

[00:06:18] Ben Jensen: It was very, um, we were myopic. We were thinking our, our case, but after we pulled back a little bit and started reading the other headlines that were in the studies, um, it was. when you’re talking about hormone disruption or endocrine disruption or EDCs, all these things, as well as hormone health, um, you would see next to infertility, cancers and developmental disorders and, uh, mood and weight and all of these things, there was ties and correlations with the same topic.

[00:06:47] Ben Jensen: You know, enacted differently, but the topic of hormones and hormone disruption is it wasn’t one thing. It was a whole body, whole body issue. And then at that point, we started looking at it and say, well, this, this isn’t just like, uh, something that we’re going to do to make us feel better about our struggle.

[00:07:03] Ben Jensen: This is something that could change a lot of lives if we were able to educate and provide some simple solutions for people to incorporate. Because what we learned, and Jenny, you can talk about this far more eloquently than we can, um, what we learned is that hormones run the show. Hormones control everything.

[00:07:18] Ben Jensen: It’s the chemical brain to our body. It’s the chemical messenger system. Um, you know, when it’s disrupted, it’s like sending an email, but having your address book shuffled. It can end up anywhere and it can, you can have all kinds of problems if you’re, if you’re sending people confidential information, whatever.

[00:07:33] Ben Jensen: That same concept, when, when our hormones are disrupted, lots of unintended consequences can happen. Like I mentioned on some of the challenges, but it’s mood, it’s weight gain, it’s energy levels, uh, when you sleep, you know, when you get hungry, all those things are controlled by our hormones.

[00:07:47] Ben Jensen: And so we looked at this and said, we need to do something. And actually Sarah said that I said, no, Sarah said, then we learned about this topic. It affected us. It can affect so many people. And I said, we finally have our kids and I make a good living and we can be comfortable. And she said, we have to do something.

[00:08:03] Sara Jensen: Well, let me talk about our professional backgrounds because that’s. That’s one of the reasons we chose to do what we did. Yeah, so Ben, so Ben, out of um, undergrad was an investment banker, then worked in commercial real estate. We were in Las Vegas at the time. So the height, the real estate market, um, did billion dollar plus of transactions.

[00:08:20] Sara Jensen: We then both, market crash, we both went to graduate school at USC, and um, at Los Angeles, um, I had my MBA, Ben had his MBA, Master of Real Estate Development. After that, he went and was recruited to do GE Capital’s leadership program, so we moved back east and then we moved back to LA for job transfer.

[00:08:37] Sara Jensen: And then Ben was recruited to run a multi billion dollar family office in Beverly Hills. I, my professional background, I’ve always worked in social entrepreneurship, worked for a few various nonprofits. Um, but then my last role, I was recruited to work at USC after I graduated for the business school.

[00:08:52] Sara Jensen: And so I worked with our top alumni and parents raising transformative gifts. So, you know, it was interesting. Which is all about relationship to development. So when I was at nonprofits, I’d, you know, raise a million dollars or $3 million at a gala. You have a big dinner, do auction items. I had actually never sat across the table from someone asking for a million or 3 million or $10 million, but it was when we finally had our kids.

[00:09:15] Sara Jensen: I also want to just preface this because during this time, I think it looked like we had very glamorous jobs. I was traveling everywhere. Ben was flying private. We would host these attendees dinners and parties and Ben was running at the time. One of the top Beverly Hills restaurants. And so all the celebrities would hang out there.

[00:09:31] Sara Jensen: And so I think outside looking at this glamorous lives where we were going to help for 14 years. I kept my job at USC because I have the flexibility to go to the doctor so often and really work around our schedules. And so finally, for kids, I said, Ben, this topic is a topic that impacts everyone, and we have these amazing networks.

[00:09:50] Sara Jensen: And my job as a fundraiser, I’m like, I know how to ask people for favors. If it’s not for me, I can ask anybody for anything. So I started calling our billionaire friends. People who I developed really deep meaningful relationships with and saying, who can you introduce me to? I need to meet the form and who what we were working on doctors who we had worked with, who had agreed to back us.

[00:10:08] Sara Jensen: I reached out to the president of environmental working group and I said, okay, I need someone for like chemical testing. And he introduced me to Dr. Jenna Hua. She’s the very first at home chemical exposure test. She’s on our medical advisory board. And so we said, who are these experts that we can connect with?

[00:10:23] Sara Jensen: And we did, we started, this is pre COVID, but flying across the country, meeting the chief innovation officers for some of the largest beauty manufacturers in the world and saying, who can we meet and was, can, can you do this? And it was interesting, the formula we, we ended up working with for skincare because we do have three product verticals, but you know, everyone, there’s different experts that work on different product verticals.

[00:10:45] Sara Jensen: And so I remember walking in, sitting down. With the person we chose to work with us for our skincare and he said, you know, the world does not need another face serum. The world does not need another body oil. And we told him our story and we told him what we want to achieve and accomplish and not just formulate without EBCs, but formulate to help people have detox, repair and protect their bodies.

[00:11:07] Sara Jensen: And after we talked, he’s like. Okay. The world actually really needs this. So, and we haven’t formulated like this before. And so we spent over a year going back and forth and saying, what would this look like? How does this feel? What properties? We want to be a really luxurious, elevated experience that people want to use these products and want to keep using them for themselves, for their families.

[00:11:28] Ben Jensen: And maybe to Jenny interrupt us if there’s anything you want us to go back on, but I wanted to maybe speak to the approach that we took, we’re not medical professionals. So we, we thought about this and said, look, you can get very prescriptive and start trying to tweak hormone levels and do things and work on prescriptions and work on things that really have hormone action.

[00:11:51] Ben Jensen: What we thought was. What people need is first some education on the foundational components of hormone health, right? The things that you can do to positively affect your endocrine system, and the things that you can get out of the way that negatively affect your endocrine system. So step one is, it’s kind of easy.

[00:12:10] Ben Jensen: Let’s keep the junk out of our products, right? But we need to do far more than just be a clean. Company. I mean, clean is what you’re not. What, what are we, what, what benefits can we provide as well? Um, and then how would we go about this? And, and that was, I think what differentiated us when we were going through our fertility struggle.

[00:12:30] Ben Jensen: The doctor didn’t just ask what was this one thing you’re doing to body? He started asking about our whole lifestyle, right? He started asking about our diet. He started asking about, um, the chemicals in our environment. What are you putting on your body? And it really kind of dawned on us.

[00:12:45] Ben Jensen: It’s a combination of what you put on in and around your body because a high percentage of what you put on your skin gets absorbed into your bloodstream. And we hadn’t really thought about that. I was putting on the most toxic, the most toxic armpits in the world because I had all these heavy metals. I mean, it literally stained my skin.

[00:13:02] Ben Jensen: I hadn’t thought about what, what is that doing to my, my, my overall health, you know,

[00:13:06] Sara Jensen: Jenny and I talk about this and just like, I was rubbing these hormone creams on my legs, getting my blood. levels tested the next day. My hormones had spiked. Right. And so not fully realizing like, Oh, these products actually, everything I’m putting on my skin actually can impact my hormones.

[00:13:20] Sara Jensen: Yeah. I mean,

[00:13:20] Ben Jensen: think about the pain patch or the nicotine patch. You put it on your skin and within moments, you know, there’s relief from whatever you’re dealing with. And so that was like, Oh wow. So if we’re putting good things on our body, that can be helpful. If we’re putting bad things that can really undo all the other things we’re trying to do.

[00:13:35] Ben Jensen: I mean, you can speak to this, Jenny, I mean, thyroid, right, that regulates your weight too, too much, too much fat, not enough, right? Um, and if that gets out of whack, no matter how much diet and exercise you do, you can’t, you can’t get to optimal health. And there are a lot of things in our environment that start chipping away at our overall health.

[00:13:56] Ben Jensen: So that, that was when we looked at this and said, all right, everybody’s body is unique. But there are certain foundational principles that everybody needs, right? If we can focus on the bedrock principles, how can we help people get improved sleep? How can we help people improve their hydration? Our endocrine system and our overall bodies, if we’re under hydrated, you can’t get the inflammation reduction.

[00:14:20] Ben Jensen: And that led to the next one. How can we reduce inflammation and improve overall, uh, you know, health in that regard? And then the last, another one, I shouldn’t say the last one, there’s so many topics, but another one is, how do we reduce stress? Stress plays a deep, puts a deep impact on our body.

[00:14:37] Ben Jensen: People who are stressed have high cortisol levels. High cortisol levels are correlated with, uh, poor circulatory, high blood pressure. Also belly fat, for example, it puts weight on because your body’s afraid that it’s not going to be able to survive. And so it starts doing things that have a negative health consequence.

[00:14:52] Ben Jensen: So our products are designed to really attach to these pillars. Some of the products have a two or three pillars covered. Some of them are specific. Some of them are a little more general, but it’s all about that idea of on in and around and simple health principles that we all need to get a foundation for our bodies to have a chance.

[00:15:13] Ben Jensen: To take care of themselves.

[00:15:16] Sara Jensen: One study we read during our struggle is that the average woman puts on 12 products a day, which is over 160 chemicals a day. The average man puts on over 80 chemicals a day, um, skin. Then we’re also surround, um, in our environment, up to 600 chemicals a day. And we said, how can we create products that, first of all, don’t have harmful chemicals and can help protect the body from these chemicals, but also are very versatile?

[00:15:38] Sara Jensen: Where you don’t have to feel like, Oh my gosh, I need to stop doing everything I’m doing. But

[00:15:43] Ben Jensen: we call it or I needed to, or I need a 10 step regimen.

[00:15:45] Sara Jensen: Yes. No. Like, so we, I love it. Like our, our, our day serum. And people say that they’ve replaced their serum, their moisturizer, their eye cream, their toner, and their vitamin C serum all with one product.

[00:15:58] Sara Jensen: So we thought if we can make products that do are versatile, but do the work of many, then by default, first of all, you’re saving money. You’re saving time. It’s an

[00:16:06] Ben Jensen: equation. You’re knocking down those numbers of unknown chemicals and each one of those can interact in positive or negative ways with other chemicals.

[00:16:13] Ben Jensen: So the easiest way, without getting complicated, just lower the number. You increase your odds of better

[00:16:19] Sara Jensen: health. And all our products are gender neutral. Our son’s name is on the company and our daughter, no, but I joke, I was telling him men have hormones too. Um, I was telling one of my guy friends who’s educated and smart and I said, you know, we’re, we’re, we create elevated products that help promote hormone health.

[00:16:36] Sara Jensen: And he’s like, Sarah, that is so niche. Like how is that me? She’s like, well, men don’t have hormones. If you

[00:16:46] Ben Jensen: don’t have hormones, you’re not alive. So we’ll start there. That’s it.

[00:16:50] Sara Jensen: But I do think the educational component has been a big part. You know, when we were formulating our products six years ago, we were supposed to launch of May of 2020 and we didn’t launch of May of 21. But I love also, and you do this incredibly well, but just with our company, we educate. No, because when people are now talking about hormone health so much more than they were three, four or five, six years ago, when you’re formulating, we’re saying, how are we going to go to market?

[00:17:15] Sara Jensen: How are we going to talk about our products and create awareness? Because if we’re really creating a solution, it’s more than selling products on the shelf. We need their, you know, create awareness. There’s education, content, community and products. And that was. Together, really the holistic solution, and I love that.

[00:17:34] Sara Jensen: You know, we’re able to partner with people like you and people who can tell a story and tell your story. You know, our story facilitates other people telling stories and really being able to be aligned in mission and vision. That has been a very rewarding part of us for our business.

[00:17:51] Jenny Swisher: Yeah. So, so many, so many places I can go from here, but I think

[00:17:55] Ben Jensen: I’m

[00:18:00] Jenny Swisher: like, okay, what are the things I want to touch on?

[00:18:02] Jenny Swisher: So when Sarah and I had first chatted this fall, I remember when someone brought up the human grace company to me, I had never heard of it. I did some research on it before Sarah and I ever had a conversation. You know, hormone health has been a big part of my journey, literally almost 20 years of dealing with different hormone imbalance issues related to migraines, infertility, you know, having to kind of fight my own battle and learn my own body really well.

[00:18:26] Jenny Swisher: And, um, you know, for me knowing that, gut health was trending and now I know hormone health is trending. And so the first thought I had when someone said, have you heard of this company? They’re a hormone health company. Was in you, those of you listening, who know me personally know that I was like devil’s advocate, I was like, okay, I’m not just, I’m not going to just look into this and talk to this, this company, if they’re just sticking hormone health as a, as a trending topic on the company.

[00:18:52] Jenny Swisher: So I went to the website, I saw their story, I chatted with Sarah, I dug into the ingredients, I started looking at how things are formulated, I started, you know, really paying attention to, um, the purpose behind this. And that is why, for me, it was such an easy yes. Making a transition in my career was not an easy yes.

[00:19:13] Jenny Swisher: It wasn’t, it was, but, but saying yes to this felt so easy. Because it was just like, this is what, this is what the world needs. This is exactly what is needed out there. My grandpa was an entrepreneur. He started a trucking company. And when he was 96 years old, I asked him the question. Why did you start the trucking company?

[00:19:30] Jenny Swisher: Like he started it when he was 16 and he said, because I saw a need. He said, I saw a need. I saw that Southeastern Indiana wasn’t getting enough transportation. And I knew that I could fill that need. He’s like, I went and got my, my license. He went into the whole story. And I was, I remember him saying that.

[00:19:46] Jenny Swisher: And for me, it was like, Hmm, well, what need could I solve? You know, I felt like I had this entrepreneurial drive in myself and I was like, what, what need could I solve? Sometimes you’re so close to that need that you don’t know it, or you don’t see it. Right. And so here I was like. In this migraine infertility struggle for years and also just feeling like not really understanding like what my purpose was and and when it all came to a head for me, it was like, I remember hearing this from my mentor.

[00:20:15] Jenny Swisher: He said, you’re most qualified to serve the person you once were. And when I heard that. I was like the person I once was, or the person that I am, who am I? I struggled with like, well, I’ve really struggled with hormones. Right. And even in my, my gym training days, when I was training men alongside women, I saw face to face the differences between how women and women would train.

[00:20:37] Jenny Swisher: I saw how big of an impact complex hormones can be. Um, and so I knew the role that hormone health was playing. I knew it went deeper. I knew it was something that. Um, nobody was talking about everybody wants to talk about, like I said before, like the exercising and nutrition and things like that. But when we’re really looking at like the chemicals that are absorbing into our body and the things that we’re around, you just, you can’t, you can’t deny that that has an impact.

[00:21:01] Jenny Swisher: So when Sarah and I had our conversation. And I heard her story and I, I heard this deep need to not only supply the product needed for people to make these simple swaps, but also the fact that she and Ben are so dedicated to helping people understand why they’re doing what they’re doing. It was an easy, easy yes for me.

[00:21:23] Jenny Swisher: I was just talking to somebody this morning and I was like, it’s no wonder that people love you and grace and that they keep trying more things because. You guys are doing your due diligence and teaching them why it’s so important, you know, like when you purchase something through who in grace, you’re getting access to these masterclasses, or you’re getting access to learning more about endocrine disruption and, and, and hormone health.

[00:21:44] Jenny Swisher: I think as people are sort of learning more and more about this, that’s one of the biggest things I want to express is make sure you’re not falling victim to just hormone health being labeled on something, right? Just like we see in the grocery store, we see something that says. Um, you know, all natural.

[00:22:01] Jenny Swisher: Well, all natural doesn’t necessarily mean that it’s, it’s the right thing. So that’s

[00:22:05] Ben Jensen: why Cyanide is natural, by the way. Yeah, cyanide is

[00:22:08] Jenny Swisher: all natural. Um, but, you know, it matters to me and it should matter to those of you listening. Now, anybody who has listened to my show or who knows me knows that Like I am not a complicated girl.

[00:22:20] Jenny Swisher: So what I also love about it is just the simplicity. And I’d love for you guys to talk about that just briefly. You, you mentioned, you know, replacing multiple products with one when it comes to your skincare or whatever, but I I’d love for you to go deeper in that and, and kind of how you’re trying to make this simple when it comes to making these swaps for people.

[00:22:37] Ben Jensen: Yeah. Ha happy to go into that. Um, and we can talk about it maybe in each one of our verticals. Um, so when we launched, we launched with skincare and Sarah talked about it. The product approach, we looked at it and said, okay, there’s, let’s look, let’s break it down to the most simple thing. If we’re talking about endocrine disruption, we’re talking about the interaction of known and unknown chemicals on our bodies.

[00:23:01] Ben Jensen: How do we think about that? Right? How can we reduce that? Well, one way is to reduce the number of unknowns and the number of products that we’re putting on our bodies. Okay. Right. So on is where we started. And then the second piece is hormone health. There are things that we can do that improve our body’s ability to self regulate our body’s ability to, to its endocrine system, which is a series of different hormone systems that I am not qualified to get detailed on, but I am qualified to, to think about this.

[00:23:30] Ben Jensen: And Jenny can hit this on, on, you know, on the head, but there are things that. Your endocrine system needs to operate properly. You need hydration, you need certain nutrition, you need proteins, you need detoxification, right? You need, uh, you know, a reduction of inflammation helps reduce overall systemic stress.

[00:23:52] Ben Jensen: Cortisol, all these things and we thought, well, let’s look at those, those baseline things that we can do and look at those from a nutrition perspective, from a supplementation perspective, from a lifestyle incorporation. And then the other piece was, all right, we’re going to do all these things to improve, to reduce our chemical exposure on our, on, on our bodies, right?

[00:24:14] Ben Jensen: We’re going to try to improve our, our, our health from within. And then we’re going to go home and have. chemicals that we sprayed all over to kill every single thing in the entire world in our house because we had just gone through a pandemic. So we thought, how can we with creating a better home environment?

[00:24:29] Ben Jensen: Cause we spend more time there than anyone. So, you

[00:24:32] Sara Jensen: know, you have littles, they are licking things. They are, they

[00:24:37] Ben Jensen: drank some of our, they drank some of our skincare. Unfortunately it’s, it’s, it’s clean enough to, you don’t want to eat. It doesn’t taste great, but you know, it’s, it’s, it’s, it’s not gonna, not gonna kill our kids.

[00:24:45] Ben Jensen: That was pretty important too. Um, so, so we looked at it and said, if we can create. A home care system that is very simple, but very effective, that would be incredible as well because now we can knock down, you got the most toxic toxic part of your day or toxic load in your house usually lives on your kitchen sink or in your laundry room.

[00:25:04] Ben Jensen: So we created a home care line that is one concentrate that can be diluted up or down depending on your need more water. gives you, you know, think of multi surface, less water gives you bathrooms and a more deeper clean. So that was the foundational piece. And it took us a couple of years to get all of those verticals out for a number of reasons.

[00:25:24] Ben Jensen: But it was also important that we learned how to talk about this message. And initially it was more about hormone disruption. And then we pivoted to Yes, of course, we want to avoid hormone disruption, but what do we do for hormone health? What are we doing foundationally to give our body a chance?

[00:25:42] Ben Jensen: Because again, our bodies are amazing, amazing. If we can get out of the way and we can give ourselves a chance to succeed, we can get some adequate rest, provide some decent nutrition, you know, get some of the things out of our system that are impairing us. Our body is really good at self regulating. And that, that was the whole philosophy behind it.

[00:26:00] Ben Jensen: Happy to go deeper in any of those things or, or, or talk about, well, I’ll speak to it one other way. The other piece was how can we stack, right? So, um, we know everybody needs more hydration and hydration has become a lot more prevalent since we launched. We have a product that we call Hydrate Detox and we’ll probably remarket it because that’s a little bit, it’s actually a five in one product.

[00:26:21] Ben Jensen: It does tremendous brain health and gut health and even skin health. Plus, plus hydration and detoxification. It’s an incredible product. Um, but we thought, hmm, we all need more water. If it tastes good, we drink it more likely than if it doesn’t. Um, and then what can we sneak in there that we all need also, right?

[00:26:42] Ben Jensen: So if we’re drinking water to properly detox, you need to be hydrated. So why not add a detox component to a hydrate? And then we need better gut health. Why don’t we add a little bit of a gut health there,

[00:26:52] Sara Jensen: right? Patented

[00:26:53] Ben Jensen: prebiotic, patented probiotic. Pre, pro. So it actually, it’s the biotic.

[00:26:57] Ben Jensen: I mean, it’s. It’s the gut health piece plus the food to feed the good bacteria, right? If you don’t do that, it can just pass right through you. So just think about this really intentionally and then make it taste great without having a bunch of sugar in there. So we don’t have any sugar in

[00:27:10] Sara Jensen: it. Well, but you also mentioned simple, like when we launched, we launched with four skin care products.

[00:27:14] Sara Jensen: We only have four products on our wellness line. We have one product for the entire house right now, and we’ll, we’ll continue to build those product verticals, but we want people to feel like, Oh, this is something I can do. Like we have now the routine, like people who care about hormone health, start with the routine, focus on that.

[00:27:29] Sara Jensen: You’ll feel better.

[00:27:31] Ben Jensen: First thing in the morning or later in the day to keep,

[00:27:34] Sara Jensen: to keep it simple. So people don’t feel like, Oh my gosh, I have to throw it, like change everything in my life. Like, no, we just, these are simple products. We have amazing reorder rates, our HG insiders, which is our loyalty programs, free to enroll.

[00:27:46] Sara Jensen: We get product credit, but people are on there with over 40 percent of our revenue are from these monthly reorders. Cause people love the products. They’re good for men, women, kids during pregnancy, you know, wellness, consult your doctor if you’re, if you’re pregnant, but you’re not having to have different sets of products for different people in your family.

[00:28:06] Jenny Swisher: I’ve got my hydrate and detox right here. And I just did this a little ditty on my story that I’ll share here too, that. One of the things that I love about the hydrate and detox is You know, people think, Oh, well, I’m just going to have a water goal, right? Like we’re in January this year. So everybody’s got their, their water jug that they’re toting around.

[00:28:23] Jenny Swisher: They’re going to start to focus on more water and movement, which is great. Yes. We need both. We need all of the above, but without the right electrolytes and if our body isn’t like Truly optimized, right? Then we’re, we’re kind of, we’re not, all of the water isn’t necessarily going to make all the difference.

[00:28:38] Jenny Swisher: So, finding an electrolyte blend, like what you guys have, it doesn’t have all that crazy sugar, like we might find in grocery store sticks. And it doesn’t have all the salt either of other products. So I like that. It’s just this smart. You know, blend of let’s treat the gut. Let’s also give you what you need with electrolytes and we’ll, and we’ll go about our way.

[00:28:59] Jenny Swisher: Right. Um, and I don’t want to go, I’ll do deeper dives here on the podcast here in the coming weeks and months on just the different supplements and what I like about them and I’ll go deeper dives into each of those. So we don’t have to do that today, but I hope what my listeners are taking from this is.

[00:29:14] Jenny Swisher: Making simple changes in your hormone health is it really can be that simple. It really can be as simple as addressing lifestyle factors, right? Like your supplementation, like we’ve talked about, swapping out the things that are in and around your body, things that you’re putting on your body. It can be very simple.

[00:29:29] Jenny Swisher: And I think a lot of times. We just don’t realize the impacts, um, that endocrine disruptors have in our lives. And I mean, my, my oldest daughter for her seventh birthday wanted to go to, she’s like, mom, I want to go to Ulta. I was like, what? You’re seven. Like we’re not going to Ulta. And so she has been begging and begging and begging.

[00:29:47] Jenny Swisher: It’s kind of like. You know, back in the day, I used to say, my kids will never have fast food. And then you get to the point where you’re like, am I really going to raise my, my child, like, and she’s never going to know what like McDonald’s is. You know what I mean? Like, I’ve got to, I’ve got to show her some of the world here.

[00:30:02] Jenny Swisher: Goes for Ulta. I was like, you know what? We’ll walk into Ulta. We walked into Ulta and in my position, like knowing what I know, you know. Being someone who’s very into like hormone health. I, I’m not into makeup routines myself. So like, I’m not an Ulta girl. I walk in there and she’s like, mommy, it smells good in here.

[00:30:19] Jenny Swisher: I go, yeah, that’s all the chemicals. So I was like a little narrator through the store. And so we didn’t buy anything. I just, she just wanted to see what it was because she had heard about it or whatever. So we walked through the store and she would pick something up. And I was like, Nope, Nope, Nope. I was like, see this little.

[00:30:36] Jenny Swisher: Uh, little, uh, end cap here in this little tiny section of the store, that would be a maybe. I was like, everything else is a no. So, it’s just, you know, I, I, you know, women all the time, I, just coming off the holidays, people talking about their bath and body works. And I’m like, there’s nothing worse for your hormones than using, no offense, but using bath and body works and these other, um, brands that smell really great.

[00:30:57] Jenny Swisher: But they’re, they’re doing a lot of damage to you. So keeping it simple, making these simple swaps with the products that you guys have, have developed, learning more about the impacts of on hormone health, I think is where most people should start for sure. So I want to touch briefly on just the infertility piece of your story.

[00:31:14] Jenny Swisher: Um, I’ve, I’ve been, we have Fertility course launching, um, at the same time as this podcast, the same week as this podcast. And I’ve been doing a feature recently on infertility topics and unexplained infertility comes up often, right? It comes up often as a frustrating topic for people. I knew it was, it was our situation as well.

[00:31:31] Jenny Swisher: We went through infertility and our journey too. And I have a very similar story to Sarah, where I started using bio identical progesterone cream and actually Feel a difference in my migraines. I could see a difference in my hormone numbers. And I was thinking, Oh my gosh, if this tiny little bit of cream is helping, what is all the other stuff that I’m putting on my body doing to my, to my body too.

[00:31:52] Jenny Swisher: Right. So very similar in that way. But I want to touch on this because for people who are maybe in this position or they’re, you know, they’re struggling themselves or they’re looking to, to, to conceive in the future, share more, if you would, just about. If you could go back, what would you have done differently?

[00:32:08] Jenny Swisher: I mean, obviously I know where you’re headed with this, but what are the things that you kind of wish you had known?

[00:32:14] Ben Jensen: Well, you’re going to hear the man speak up first here. Um, because I, I think that is actually the component of fertility and infertility that, that, um, is least discussed because men and their vitality and their fertility, it’s, it’s part of our, our caveman brain to think.

[00:32:38] There’s nothing wrong with that, right? To be able to reproduce is kind of something that you just come out of the gates with. But the reality is, fertility issues, whatever you want to call it, um, it’s 50 percent men and 50 percent women, right? So if women are the ones who are taking it on the chin and trying to make all the changes, well, you’re only going to get halfway there, right?

[00:33:03] Ben Jensen: On the whole. Um, and the other thing that I’ll talk about with men is men’s sperm regenerate in about 60 to 90 days. Which means if you make some simple lifestyle changes before you’re trying to have children or in the process of that, you can actually improve the quality of your sperm, improve the likelihood of pregnancy, improve the likelihood that your child will be born without developmental issues.

[00:33:31] Ben Jensen: Um, you can even potentially reduce some of the developmental risk. Uh, that we’re seeing so often in in the world because there’s a couple of components there. There’s the sperm component that you can change the female system, the more complex and Sarah can maybe speak to some of that. But then there’s also the in utero piece so when you do get pregnant.

[00:33:53] Ben Jensen: What we’re seeing. And so you asked what we wish we’d known. I wish known two things. I wish I would have known that I could make some small changes and have potential for better outcome and higher quality sperm by taking some supplementation. Um, and there are male fertility supplements out there. We don’t have that yet, but we probably will.

[00:34:11] Ben Jensen: Um, and you can do a little bit of research on that, but there are certain things that you need for high quality sperm. CoQ10, our morning supplement. CoQ10, our morning supplement. We, we have a lot of those things embedded because they’re, they’re foundational hormonal things. So look, our supplements, our morning and night are going to help.

[00:34:25] Ben Jensen: You’re going to get better sleep. You’re going to improve the energy regulation in your body. Those things improve your sperm production. Um, I wouldn’t say it from a prescriptive. We didn’t design it for that, but again, it’s foundational. So it’s a great place to start. Uh, and then improving your hydration, improving all the stuff we talked about.

[00:34:40] Ben Jensen: That’s going to help. And then reducing some of the bad stuff, cut your alcohol down for, you know, while you’re trying to get pregnant, just the things that kind of take a toll on your system doesn’t mean you have to. And I want to make this comment too, because. Um, this topic can very easily get overwhelming.

[00:34:55] Ben Jensen: Um, one of the things that we decided early on, and I told Sarah, I said, if we’re going to, if we’re going to do this, we have to do this in a hopeful way, where people feel like they can actually make a difference. They don’t feel like there’s no way I can make a change. It’s almost like You know, let’s say you got a, you got a pretty heavy number of heavy, heavy number of pounds that you want to remove and you say, I got to lose 50 pounds tomorrow.

[00:35:19] Ben Jensen: You know, you’re just not going to do anything to put you if you just do a little bit. And then a little bit more, and then a little bit. So incorporate something into your system. Add a little bit more hydration. Do a little bit of this. And pretty soon you’ve made really impactful improvements to your overall health without making big dramatic changes in your lifestyle.

[00:35:38] Ben Jensen: Yeah. So that, that, I just want to mention that. We, we proudly champion the process. And, um, the process is the destination. The outcome is a result of the process. So simple swaps, making little changes, progress, not perfection. That, that, I think if you can keep that in your head, you’re not gonna get overwhelmed and you’re not gonna set off that cortisol reaction because you’re stressed all the time, which undoes a lot of the stuff that you’re doing.

[00:36:06] Ben Jensen: And, and, and I think that was a challenge for us. So look male. Infertility is equal to female. Um, some men have plumbing problems. You got to go in and get that checked out. You have to do it. Uh, I, I will say this. And one of the reasons I am still sitting here is one of the only men involved. You know, we have a highly female dominated, um, advocate base.

[00:36:27] Ben Jensen: It’s changing a little bit more as we move into the wellness piece. But when we first began our infertility journey, I was frankly, and I’m not proud of it, but I was annoyed. I was angry. I was frustrated. And I didn’t understand those emotions, but what the emotions really were was, well, this can’t be me.

[00:36:46] Ben Jensen: Because I’m a man and I have super sperm or whatever, this can’t be me, so it’s got to be her and then I have to go to the doctor because of her and it was all wrong, completely wrong. And I’ll tell you, it took me a few years until one day we’re going through shots and Sarah, she’s a strong girl. She hadn’t cried.

[00:37:06] Ben Jensen: I hadn’t cried in years. We just tucked our emotions away. I mean, she’s a marathoner. She qualified for Boston. She can take pain. She finally just broke. And just crumbled and trembled and cried and I saw pain that I, I didn’t comprehend. Right? Because I wasn’t feeling it that way. And things coming out of her mouth like you should divorce me because I can’t give you a child.

[00:37:28] Ben Jensen: And then I realized she was taking all of this on her. I had been completely, um, unattuned and ignorant to her. And so I made a commitment then, and I still am living by it, that I would, I would vow to make a difference and to teach and share and be vulnerable. Because if, if I am maybe somebody in an audience somewhere or a man or even a woman would see this and sense that it’s okay and there’s, there’s hope.

[00:38:04] Ben Jensen: And, um, that was one of the reasons why I left a very comfortable career making great living. To start a business with my wife and that’s why we’ve stuck with it. And we’ve done what we’ve done. Uh, and we do it for people to learn and listen and hopefully improve their lives.

[00:38:20] Sara Jensen: Um, thank you. I would have to say is. Looking back. Yes. Products to go on and around your body. I really had no clue that in fact that actually could really make on your house to start looking there. But I think one thing that was just pivotal for us and all of our stress and therapy and marital stress.

[00:38:38] Sara Jensen: And I, I told Ben many times to divorce me because I felt like it was me. I think as a woman, we innately like, that’s what we feel like, you know, we’re supposed to do is. Give birth to babies. But I remember one time, like almost nine years into our struggle, Ben finally said, he’s like, okay, are we going to be parents or are we only be parents or parents?

[00:39:01] Sara Jensen: First of all, or we need parents of genetic children that we give

[00:39:04] Ben Jensen: birth to. Yeah. I said, so let’s think about this. Cause, and I’ll get the context as we were aging, we’re getting into our late thirties, even early forties. And women’s biological clocks have a curve. doesn’t change much. And it’s about 35 and it starts getting a little bit steeper and steeper.

[00:39:24] Ben Jensen: And so the pressure kept building, especially with Sarah. I’m missing the window. I’m not going to be able to do this. I’m not, we’re not gonna be able to have kids. It’s my fault. I’m getting too old. It was just too much. It was, it was really, Literally creating that cortisol response, creating that same thing that stresses the body that actually prevents fertility, right?

[00:39:42] Ben Jensen: You need to be calm. You need to be peace. We had a doctor who said you need to think about like you’re, you’re an animal that’s going to reproduce. You get warm, you put on some weight, you get comfortable, you, you know, you hang out, you relax. Well, that’s hard when you think the clock is ticking, right? And, but I had this kind of an epiphany.

[00:40:00] Ben Jensen: It’s not a simple thought. Let’s put it that way. Wait a second. Are we only going to be satisfied if we are parents of our own genetic children delivered by you that way only, or are we going to be okay if we’re parents? And we can expand the definition of how we get to become parents, right? Because the other conclusion was, today we have never had more ways to be able to have a family in history.

[00:40:30] Ben Jensen: Never in history have we had more ways to have a family. We had not contemplated surrogacy. That is not something that even entered our mind. We, at that point it was, we were thinking, okay, we’re going to adopt, we’re going to, we’re going to get pregnant. We’re going to adopt and we’re going to be okay because we want to, we want to, we want to be parents.

[00:40:48] Ben Jensen: And it took pressure off. It really did. Because then if you’re going to adopt, the clock doesn’t, you know,

[00:40:52] Sara Jensen: it’s not, there’s, there’s so many options to go now. I think another thing that I, two things, give myself grace. Because I was just so stressed, pressure, um, and then being vulnerable, you know, I did not talk about our fertility struggle with anybody.

[00:41:11] Sara Jensen: All of our siblings had kids. People come from very large families. Our friends had kids. I, and I didn’t want to, I didn’t. Several generations of friends

[00:41:19] Ben Jensen: had kids.

[00:41:19] Sara Jensen: Um, but. I didn’t want to share because it was so hurtful and painful. And I didn’t want people to sit, you know, asking, well, the, the, the waiting game was terrible.

[00:41:29] Sara Jensen: You try it and you wait. And then for people to ask you those questions, but the very first person I told my family was Ben’s sister. That we were, she asked, and I didn’t feel judged by her because I felt judged by other things, but she asked sincerely, and she’s like, you know, do you guys want kids? And I’m like, you know, we’ve been trying for 10 years and nothing’s ever worked.

[00:41:49] Sara Jensen: And she, she, she was the one who volunteered to be our surrogate. And we didn’t tell, it actually took her three attempts to get pregnant. Um, there was, she almost lost the baby during the pregnancy. It was, it was a very difficult emotional time. Um, and so. Ben’s it was Ben’s family. I have, I’m the oldest of six kids.

[00:42:05] Sara Jensen: I have four sisters. I was always very close growing up to my sister right beneath me. Um, and I, the first time I told her we were expecting was Jenna was almost into her second trimester and she said, how come you should, I had no clue. How come you never asked me? And I said, first of all, you can never ask somebody to be a surrogate because impacts you and your kids, your husband and all this stuff.

[00:42:25] Sara Jensen: But she was the one who came back and volunteer, but she said, I wish I would have known. Yeah. I could have helped you and whether that the emotional help most mental helps anything, but just by sharing it, actually, that’s how we had our children by finally opening our mouths, but then being pregnant, quote, unquote, pregnant and then telling our friends and family.

[00:42:46] Sara Jensen: Co workers like we were expecting, but I wasn’t showing and like it having to share that piece. We had so many people come to us and say like, Oh, I maybe it was infertility, but it was something else that they struggled with. And it actually created such a deeper bond and relationship with so many of my, my friends and co workers, um, where that was something I wish I, you know, do it when you’re ready.

[00:43:07] Sara Jensen: And because sometimes it is so painful, but there are so many people that struggle.

[00:43:12] Ben Jensen: And I’ll, um, maybe add to that or. perspective. We were so caught up in our pain that we couldn’t see that there could possibly be positive in the process in the experience. And by opening our mouths, it actually allowed And it’s kind of weird to comprehend.

[00:43:34] Ben Jensen: We initially, I initially said, when my sister volunteered, I initially said, no, I mean, how do you repay the gift of life? You know, that’s like, that’s stuff that’s just really heavy and deep, and she wouldn’t take any compensation, and all of these things, and I just felt this debt. What we experienced in that process of finally letting go, and letting somebody else help us, we’re both the oldest, I’m the oldest of six also, and by the time we had our children, every single one of our siblings had I think multiple kids.

[00:44:00] Ben Jensen: So we have been going to family events for 15, 18 years and being the only ones without kids, but those people who we felt judged by when we actually shared, we, we had an outpouring of love and support. You know, when you’re not caring. How do you have a baby shower, we didn’t think about that until we were quote unquote pregnant, and my sister in laws, who we had always felt like they were judging.

[00:44:26] Ben Jensen: They showed up and said, we’re going to throw you a baby shower. And it just, it healed. It healed so much, but had we not opened our mouths, we would have been, we would have driven ourselves deeper and deeper into a hole with, with no hope. But when we allowed others to share, they found great joy and great satisfaction in, in helping us.

[00:44:48] Ben Jensen: And we had to be humble enough to receive that gift. And it just changed. It changed us as people. We became, um, I think more whole as people.

[00:45:00] Jenny Swisher: Yeah, it’s, um, you didn’t, I didn’t know you were gonna make me almost cry here. So

[00:45:04] Ben Jensen: well, I didn’t know I was gonna make me almost cry. That’s our joke. I’m going through menopause.

[00:45:10] Sara Jensen: Yeah, I do one thing. One of our doctors is Dr. Brian Kaplan. He’s in Chicago. He is incredible and the top fertility experts in the world. He is so he’s like, you know, I’m in the Midwest. And he’s like, I have one to treat a patient, I have to meet with their partner. He’s like, there’s a lot of men who are You do not want to set foot in a fertility center.

[00:45:31] Sara Jensen: So once a month, he goes to Starbucks and he meets every man there that will not sit in a fertility center. But he actually says, he’s like, when I have Dr. Mills come into my office or when they meet with me, they said, what can I do? He’s like my, my wife’s, my partner’s like having shots and injections and going through so many things.

[00:45:48] Sara Jensen: And he actually says, he’s like, start using, you know, grace product. He said, he said, he was like, lifestyle uses in your home uses wellness, uses skincare because there are things that men can do and they have such a better impact. So there, there, there, yeah, there, there are things that can

[00:46:03] Ben Jensen: happen. Yeah. It doesn’t have to be complicated and overwhelming.

[00:46:06] Ben Jensen: Just improvement adds up.

[00:46:10] Jenny Swisher: Well, and I think it really like just hearing more of that story brings us so full circle into this of just how you and grace got started and how it really did come from this, this pain that you guys have experienced. I think the phrase you use Ben was caught up in the pain.

[00:46:25] Jenny Swisher: You know, you get so caught up in the pain that you’re like. What do I do? I love it. I love the suggestion of becoming vulnerable. Um, we certainly don’t have time on this episode for me to go into like my story, but I’ve shared it in pieces on the podcast before with both of my girls are adopted. And when we were going through our fertility journey, when you were describing that moment of seeing her doing the injections and, and feeling like, wait a minute, like, are we, you know, I don’t like seeing you in pain.

[00:46:51] Jenny Swisher: Like, is this the only way we can be parents or are there other options? Like we have that exact, almost exact. Experience, um, where my husband said the same thing to me, like, listen, like, we don’t have to do it this way. There are other ways. And it was this breath of relief, um, when he mentioned that of like, maybe it’s not all on me.

[00:47:10] Jenny Swisher: Right. And so I love the suggestions of becoming vulnerable. I love the suggestions of just saying like, you know, the, the pain is ultimately what’s going to bring you through to your purpose. And I think that’s, that’s the overall message of today is. You started out by saying, you know, your story matters, my story matters, your story matters, um, creating a company like you and grace behind a story that is that powerful that a lot of people can resonate with a lot of people can say, yeah, like I’ve struggled with this too, or, or this is something that I want to change for myself too, is, is really powerful.

[00:47:40] Jenny Swisher: So. Um, one thing that I know you guys have to run, um, but I would love for you to just share, you know, just sort of the business side of human grace. Like where, where do you plan to take the company? Like what, what is your outlook? I know you’re still fresh and young in the last couple of years, but growing very, very fast.

[00:47:57] Jenny Swisher: So I’d love for you to just touch on, um, the vision. I’ll turn

[00:48:00] Ben Jensen: that to the consummate optimist sitting on my right. Well,

[00:48:04] Sara Jensen: you mentioned that we were in an RV and we launched our business two and a half years. So May of 21, and we had 200 advocates all through word of mouth. And today, what’s an advocate? So, so, okay.

[00:48:14] Sara Jensen: So when we decided, how do we go to market? My favorite Harvard business case study when I was at graduate school was on lady named Brownie Weiss. She invented the Tupperware party back in the fifties and she created this platform for women, female entrepreneurs who back in the fifties who had never really worked before to create income.

[00:48:32] Sara Jensen: And at the very end of the study, we watched a black and white video of her on a stage at a conference, recognizing women. And I was so moved by that story. And I actually flew to her museum in Orlando 10, 15 years ago when I graduated from graduate school. And we were saying, you know, if we are truly creating a solution to an issue that people don’t really know about, it has to be word of mouth.

[00:48:52] Sara Jensen: It has to be this awareness component with all the components I talked about before, you know, with content, education, community, with product. And so we said, that’s direct sales. And we said, well, how do we modernize it? How do we elevate

[00:49:04] Ben Jensen: that? Yeah, and what we did is we looked at it with fresh perspective, so I had been running a retail company that we turned into an experiential retail company to facilitate conversations and sharing, we didn’t spend money on advertising.

[00:49:17] Ben Jensen: And then I sit on the board still have a company that’s a direct to consumer, um, you know, ship to home products, and I was watching this. The concept of Facebook and Google advertising getting more and more difficult and harder and harder to achieve and less and less in control, and it was creating a misalignment of interest almost.

[00:49:37] Ben Jensen: So Sarah, Sarah mentioned the BrownieWise story. We looked at this and said, well, there are components of this kind of BrownieWise, this network marketing thing that are very interesting, if done right. And with technology today, we could take the favorable pieces of word of mouth marketing, pair it with technology, and with the company taking the risk on of the inventory and shipping the product to the customers and not making people buy product and take on financial risk.

[00:50:07] Ben Jensen: And then if they were to suggest a product to somebody, they could earn a commission. Well, that’s the same thing as if Facebook suggested to you that you should click on this thing and then buy it. Well, we’d rather pay people. If people are having conversations, we’d rather have them earn the income.

[00:50:22] Sara Jensen: Well, you think about how we shop, you know, you all text your girlfriends. You say, what, you know, I don’t want to get targeted at, I do buy occasionally, but like I asked my friends, what are you using? What do you like? And so that really is the best way. We call it more affiliate plus because we have a few different options.

[00:50:37] Sara Jensen: We have retailers, we have affiliates, we have our advocate model. Oh

[00:50:40] Ben Jensen: yeah, and each one of those, the advocates can, an advocate can enroll. Receive a product discount, earn commissions. An advocate can recommend that same thing to another advocate or somebody may say, you know, I’ve got a bunch of products that I’d like to sell.

[00:50:54] Ben Jensen: I want to be an affiliate. I’m happy to sell some human grace products and we’ll sell these other things. Awesome. Here’s your link. If you sell it, earn 20%. And then lastly, an advocate may have a relationship with a local gym. The local gym may fall in love with our collagen product and our hydrating detox.

[00:51:08] Ben Jensen: That advocate can help facilitate that and then earn off of the sales there, because it’s their account that they’re helping facilitate. So we set it up so that it’s, it’s actually a really, um, kind of virtuous and positive ecosystem that we’re, we’re not competing against people. You’re actually As an advocate, you’re able to kind of leverage every, every style of relationship you have.

[00:51:29] Ben Jensen: Yeah. We want to meet

[00:51:29] Sara Jensen: people where they are. And so I go back to the RV and that we first launched, we had 200 advocates and we told our advocates that we want to support you, get 50 people in a room and we will be there. And so by the 60 cities the next few months. And then we said, wait, we want to see our kids.

[00:51:46] Sara Jensen: And this is supposed to be this business model. It’s amazing that you can mix livelihood with lifestyle and you can be there. So the following summer, we won’t be actually the following fall, we bought an RV, we wrapped it with human grace and we went from Los Angeles to Seattle to DC, Boston and back

[00:52:02] Sara Jensen: 32 states, 20 plus events and the same thing and we were looking at our travel schedule and we’re getting so many, um, hormone health is trending and we’re just getting so many inbound interests. And so we officially pulled our kids out of school and we have a new nanny who can homeschool and we are, we work together.

[00:52:22] Sara Jensen: Yeah, it’s to do that. We’re in Malibu for this month and then we’re going to Scottsdale and speaking of big, so like, it’s going to be us. It’s being grassroots and really, but it’s, it’s doing the growth and so vision mission, we, we have grown very fast, which we are. We have a lot of interesting products that we’re, we actually just talking to Jenny about some innovations and ideas, um, that we are super excited for this.

[00:52:49] Sara Jensen: And we, we, we talk about retailers. Um, we have companies like Four Seasons reaching out to us, Waller Fristoria, some of the high, uh, Rodeo Drive Women’s Health Center on Rodeo Drive.

[00:52:58] Ben Jensen: Carrying our products in their spas and their, in their fitness

[00:53:01] Sara Jensen: facilities. Well, and their, the, the doctor’s office. Yeah. And so we have a lot of momentum and growth and we’re super excited.

[00:53:09] Ben Jensen: Yeah. And just to kind of wrap that, um, what does the future look like? Uh, we plan to expand this company. Um, we’ll enter Canada. We’ll, we’ll, we’ll expand it internationally. The way we look at this is this is a topic that is for everyone. Everybody who has a body, right? And, um, these negative consequences affect everyone on a first order basis.

[00:53:32] Ben Jensen: You, your friends, your family, a lot of these things are right there. So, we want our message to be broad. We want our message to be, um, hopeful. and helpful. And so our products, our message, our business model even is set up to, to sustain and to reward and to help, help individuals succeed also by helping customers and individuals succeed in their health goals.

[00:53:57] Ben Jensen: Uh, so yeah, I, we plan to be a very big business because we have a very big mission.

[00:54:03] Jenny Swisher: So good. I, as a new advocate, as someone who’s recently joined the team, so to speak, I, I’ve been blown away with just, I love the business model. I think it’s, um, a brilliant move. I think it’s going to be so fun to build a team of fellow advocates of, I’ve always liked to be in community with like minded people, people who want to really serve a big mission.

[00:54:22] Jenny Swisher: And so the fact that I have a big mission and you guys have a big mission and they align so well, I I’m excited to keep going with this. And, and yeah, um, all the things. So I will make sure that I link up in the show notes for everybody, you know, links. If you want to hear more about the products, if you want to hear more about the company, if there’s anything else, if you have questions for me, you can contact me directly.

[00:54:41] Jenny Swisher: Um, but yeah, any final thoughts before we send it off?

[00:54:45] Ben Jensen: Uh, we sent this to you the other day. Um, you know, there are a few things that you can do to improve health from an emotional state. And one of those things is gratitude. recognizing the positive in your life. And by doing that, it actually can change your mental state, which can change even your home.

[00:55:03] Ben Jensen: And action can help reduce stress can help promote overall wellbeing. So, um, thank you. We’re grateful for you. Thank you for inviting us on the show. Um, and thank you for being a part of human grace and for, for being so generous with your insights and knowledge, um, and helping our community and our advocate community, uh, as well as us.

[00:55:23] Ben Jensen: So thank you. Thank

[00:55:24] Sara Jensen: you, Jenny.

[00:55:25] Jenny Swisher: Yeah, thank you guys so much. I’m excited to keep going. Someday we’re going to have an RV right next to you guys. We’ll just travel right alongside you and, and

[00:55:33] Sara Jensen: we’ll, our kids will love it.

[00:55:36] Ben Jensen: Party train.

[00:55:38] Jenny Swisher: Yeah, awesome. Well, thank you guys so much for taking time out of your day to be here.

[00:55:42] Jenny Swisher: I will, um, I’ll put all the awesome links in the show notes for everybody to tune into. But if you guys, again, if you have any questions for me, just let me know. Otherwise, you guys take care. Thank you so much, and we’ll talk soon.

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