Success is in the follow-up! If you want to be more effective in following up you need to think back to F.O.R.M. Before you follow up with someone, review what you learned about them during the F.O.R.M. process. If you can connect with them on their interests and goals, you’ll get a much better response. For example, if I called a new friend and asked straight out, “Did you decide if you want to join my group?” vs. “Hi (NAME), how are you feeling? I know you’ve been busy running your kids all over the place between ballet and baseball practice. Have you had any time to squeeze in a workout?” Even during follow-up, remember to build and strengthen your relationships. Personally connecting to your new friends with the intent to help them will increase their trust in you and demonstrate that you truly care.
It’s important for you to create and follow a system for following up. Perhaps you decide to send follow-up messages/make follow-up calls every Monday. Whatever it is, stay consistent and remember that often times, if someone doesn’t give you an answer, it doesn’t necessarily mean “No.” It so often means they are busy, so a follow-up is key!
For more tips on following up, watch Jenny’s video below.